MISCmedia for 1/17/01
'Mass' Destruction

FOR NEARLY A CENTURY NOW (actually longer if you consider the touring vaudeville circuits), the entertainment industry has been at the forefront of the drive to turn this mongrel assortment of conquered natives, ex-slaves, and immigrants from all over into One America.

A people of one language (American English), one cuisine (bland), one apparel style (the toned-down Sears knockoffs of the previous year's couture), one politick (the narrow oscillation between "liberal" big-money stooges and "conservative" big-money stooges), and most especially one culture.

A culture defined by Top 40 music, Top 10 radio (and later television) shows, Republican newspapers, best-seller books, marketable celebrities, and especially by the movies.

As the other major media began to splinter into niches and sub-niches (secondary and tertiary cable channels, hate-talk and shock-talk radio, alterna-weeklies and local business papers, and this whole Web thang), the movie industry has held steadfast in its drive to mold and hold a single unified audience.

Every woman's supposed to weep for Julia Roberts's love life. Every man's supposed to cheer at Schwarzenegger's gunslining. Every child's supposed to gaze in wonder at the Lion King's antics. Not just across this continent but globally.

(The few established niche genres within the movie world ("indie" hip-violence fests, foreign "art" films, direct-to-video horror and porn) are exceptions that prove the rule.)

So it's a small surprise to read from a card-carrying Hollywood-insider hype artist, longtime Variety editor Peter Bart, acknowledge recently that there's no single American mass populace anymore.

The cause of Bart's revelation? Not the changes within the non-movie entertainment milieu, but the Presidential election fiasco. The two big parties had so effectively thrusted and parried their target-marketing efforts that, by the time the statistical-dead-heat results came in, they'd forged equally-sized constituencies, each with strengths in different demographic sectors.

Bart fails to realize these political coalitions are at least partly group marriages of convenience. Many Bush voters aren't really censor-loving, art-hating hix from the stix; just as many Gore voters aren't really free-trade-loving, hiphop-hating corporate mandarins.

A better explanation of the U.S. political divide comes from the British Prospect magazine, by a writer who asserts that, even after all these years, the socio-cultural-political divide in America remains north-vs.-south. In his view the Democrats, once the party of Southern racists and Northern Irish Catholics, are now the party of "good government" New Englanders and sanctimonious whitebread Northwesterners. The Republicans, once the party of Wall Street princes and Illinois farmers, are now the party of good-old-boy Texas oil hustlers and sex-loathing South Carolina reactionaries.

(The essay's writer says he doesn't know how to classify the West, but I do: Us Nor'westers are Northerners first and Westerners second; while Calif. is run by a Southern doublefaced aesthetic of public moralism and private crony-corruption.)

But even these classifications are overly broad. They always have been, but are even more oversimplistic nowadays.

The American scene isn't breaking down into two cultures, but dozens, even hundreds. The politicians know this, and are scrambling to keep their coalitions together. The movie business, apparently, doesn't know this. Yet.

TOMORROW: Micosoft? Discriminatory? How can one think such a thing?

ELSEWHERE:

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