Welcome to the 12th annual Misc. In/Out list, your most reliable guide to the people, places, and things coming into and away from public prominence over the following months. As always, this list predicts what will become hot and not-hot; not necessarily what’s hot or not-hot now. We are not responsible for any investment decisions which might be made on the basis of this information. Thanks to all the readers who suggested items.
INSVILLE...........................OUTSKI
Video golf.........................Quake
Co-ops.............................Condos
St. John's Wort....................Prozac
Maktub.............................Electronica
Apple comeback.....................Marvel comeback
Working for Amazon.com.............Working for Microsoft
Della Street.......................Picabo Street
KONG...............................Nick at Nite
Ice wine...........................Ice beer
Meredith Brooks....................Sarah McLachlan
Old-hotel wallpaper patterns......."Sponged" wall finishes
See-thru...........................Wonderbra
Soul...............................Funk
Pop-Up Video......................12 Angry Viewers
Crimson............................Ochre
Tennessee Oilers...................Washington Wizards
Atlanta Hawks......................Chicago Bulls
DVD (finally)......................Internet "push" ads
Neomodern..........................Postmodern
Superstores........................Megamalls
New York Exchange..................Banana Republic
NY Times in color.................Commercials in black and white
Kasi Lemmons.......................Paul Verhoven
Michelle Yeoh......................Kirstie Alley
Wapato.............................LaConner
Oxfords............................Nikes
International Channel..............Fox News Channel
Payday loans.......................Home-equity loans
Java...............................Windows 98
RVs................................Houseboats
Monorail initiative................Cabaret ordinance
New symphony hall..................New Nordstrom store
Oracle NC..........................WebTV
Privatized liquor sales............Privatized electricity sales
What're Ya Talkin' About, Sherman?.Don't Quote Me On This!
Vin Baker..........................Dennis Rodman
ABL................................WNBA
Goddess Kring......................David Kerley
Laetitia Casta.....................Tish Goff
R.D. Laing.........................Deepak Chopra
Homemade CDs.......................Fake indie labels
Sleep capsules.....................Futons
The new Zoom.......................Arthur
Men's make-up......................Women's suits
Wireless modems....................Cell phones
Emerald Queen......................Tulalip Casino
The new Beetle.....................Sport utes
Beacon Hill........................Upper Queen Anne
Rosie O'Donnell....................Dr. Laura
Pectoral implants..................Penile implants
Wormwood...........................Crystal meth
Monarch............................Absolut
Budapest...........................Prague
International Herald Tribune.......NME
Cabarets...........................Poetry slams
Tom Frank..........................Noam Chomsky
Having sex.........................Reading erotica
Bad Badz-Maru......................Elmo
Asian crash........................GATT
Breakfast movies...................Dinner theater
Golden Delicious...................Fiona Apple
Aaron Brown........................Matt Lauer
King of the Hill..................Wacky World of Tex Avery
Manhattan..........................Wired
rewired.com........................suck.com
Rowan Atkinson.....................David Schwimmer
Imps...............................Angels
Schmidt............................Budweiser
Sleater-Kinney.....................Oasis
Peasants..........................."Peasant food"
Seattle housing crisis.............Potholes
"Super duper"......................"Rad"
Cool...............................Hot
Old magazine art...................Photomosaics
Empowerment........................Self-victimization
Revolution Records.................DGC
Chocolate-covered graham cookies...Mazurkas
Pepper pot.........................Lentil
Silk shirt.........................Silk jackets
Do-gooders.........................Go-getters
And, as promised, some of your suggestions:
Subject: In/Out nominations
Sent: 12/11/97 2:54 PM
Received: 12/12/97 8:32 AM
From: Ed Harper (MacTemps), a-edharp@microsoft.com
To: 'clark@speakeasy.org', clark@speakeasy.org
IN...................................OUT
trains...............................747 center fuel tanks
MIR debris...........................Russians in space
co-ops...............................condos
St.Johns Wort........................Prozac
Cuba (if Castro dies)................Club Med
Ad Busters...........................Spy (stick a fork in it)
scotch...............................martinis (these have to go)
UW mens basketball...................UW football (after the huskies lose the Aloha Bowl)
The soon-to-be-radioactive Columbia..Dilbert (maybe 'The Problem with Dilbert' will help)
real heroes..........................Diana (nah, it'll never happen)
conspiracy theories..................El Nino
Subject: My nomination for the in/out list98
Sent: 12/7/97 10:02 AM
Received: 12/7/97 8:40 PM
From: Jose Amador, jaguerra@vcommons.com
To: clark@speakeasy.org
OUT:electronica
IN:Maktub
Subject: In/Out list
Sent: 12/17/97 5:03 PM
Received: 12/18/97 8:41 AM
From: Jeremy Surbrook, fishnet@u.washington.edu
To: clark@speakeasy.org
Dear Clarke,
These are my submissions for 1998,
In: sleaze Out: Political Correctness
In: bland domestics Out: microbrews
In: the 1930's Out: 1970's
In: bargain Hunting Out: conspicuious consumption
In: fast, short action films Out: long, boring ambiguious, incomprehensible art films
In: word of mouth Out: the internet
Thanks, Jeremy
