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HOT AND BOTHERED
April 5th, 1999 by Clark Humphrey

Your high-test online Misc. welcomes the imminant arrival of Tesoro gasoline to Washington. Yeah, the name sounds a lot like “testosterone” (the name’s actually Spanish for “treasure”), but it’s a growing indie refiner that’s become very big in Alaska and Hawaii, cementing Washington’s “Pacific Rim” consciousness. It’s bought the ex-Shell refinery in Anacortes and is snapping up gas stations whose franchise agreements with other companies are lapsing. This arrival comes as we might start saying goodbye to the Arco brand (formerly Atlantic Richfield, formerly Richfield). The L.A.-based company, which rose to dominance in the western states when it dumped credit cards and service bays and installed all those AM/PM convenience stores, is in talks to sell everything to BP (which itself has just absorbed Amoco).

AMONG THE PIONEER SQUARES: This month’s gallery choices are Wes Wehr’s exquisitely detailed tiny line drawings of adorable fantasy critters (at the Collusion Gallery), and Malcolm Edwards’s narrative photo-essay of Rosalinda, a golden-years woman recalling her life’s journey from a convent to careers in stripping and belly-dancing, and who’s still sexy and radiantly beautiful today (at Benham).

JUNK FOOD OF THE WEEK: Sunrise Organic cereal is General Mills’ attempt to muscle in on the organic-cereal trade now the province of the major indie makers servicing the separate health-food-store circuit (but who’ve recently gotten an in into big regular supermarkets, as those chains try to muscle in on the “natural” stores’ business). It’s sticky-sweet and hard-crunchy, thanks to all the honey slobbered over the Crispix-like hexagons. Like an increasing number of “healthy choices” type food products, it boasts modern-day health-food buzzwords such as “organic” and “natural,” without making any claims to be better for you than any other foodstuffs. It lets you have your sweet-tooth fix while pretending you’re doing your body good.

AD CLICHE OF THE WEEK: Both Columbia Crest wines and Eddie Bauer have billboards these days showing their products as the end of a rebus-like visual arithmetic equation. Example: (Thread) + (mountain) + (sunshine) = (Eddie Bauer outdoor shirt). Here’s one I’d like to see instead: (Clip-art catalog) + (addle-brained ad manager) + (arterial street) = (dumb billboard).

SOMETHING FISHY: Recently seen downtown, a “Darwin Fish” car plaque only with “QUEER” in the middle instead of “DARWIN.” It’s one thing to boast of scientific evolution as the heart of a worldview more rational and even human-centric than religious mysticism. But to boast of gays (who typically spend a lifetime of childlessness) as comprising an advanced stage of evolution isn’t quite in keeping with Darwin’s theories, which stated that the the main lines of any species’ evolution involved those who bred the most survivable offspring. But a case might be made that our own species reaches a more advanced stage of social evolution when it becomes more accepting of non-reproducers and other cultural mutations. Speaking of which…

SPREADING OUT: A 3/29 NY Times op-ed piece (reprinted in the 4/1 P-I) claimed the outmigration of Californians across the rest of the west (writer Dale Maharidge specifically mentioned the mountain states, but Washington also qualifies) is an even more inisdious matter than some commentators (including myself) have pictured it. (You know, the old “Californication” imagery of rural hamlets transformed into Little Malibus, where cell-phone-hogging movie stars, agents, and dealmakers have their enclaves of expensive homes and fancy restaurants with made-up “regional cuisines,” driving the locals to the fringes of their own former communities.)

But Stanford prof Maharidge (author of the book The Coming White Minority) describes it as a matter of white flight. Instead of running away from neighborhoods and cities and school districts when too many minorities and immigrants start showing up, these fleers are abandoning a whole state. This would help solidify the national partisan alignment of the Clinton era, by helping Democratic presidential candidates in electoral-vote-rich Calif. while ensuring GOP control over the U.S. Senate (where those sparse mountain states already have power far beyond their population). It’s also potential bad news for those of us who’ve hoped the rest-of-the-west would grow more diverse, less monocultural; who’ve wanted to trash the illusion of comfort associated with the image of the rural or exurban west as a white-mellow paradise where everybody’s in harmony because everybody’s alike. Speaking of the new western monoculture…

BOOMTOWN RATTING: It hasn’t just been the winter of my own discontent. Just about everywhere I go, I run into another artist, writer, musician, graphic designer, tattooist, etc. who can’t stop repeating how they absolutely hate Seattle these days. But when I ask them to elaborate, usually they just shrug an “Isn’t it obvious?”

Occasionally I can get a few details. Some of these details involve the old saw that nobody here supports anybody from here; that you can’t make it as a DJ or a fashion designer here unless you have the proper pedigree from the big media cities. More often I hear the boomtown economy’s just made them too pessimistic. When the Seattle alterna-arts metascene was still struggling, many artists of various genres dreamed of a time when there would be money and patronage and outlets for work; then their struggles would be recognized. Well, there are such outlets now, but to a large extent what they want to buy is work that’s as un-reminiscent as possible of the old, pre-Gates Seattle. Nothing nice and funky and small and personal, nothing that hints of negativity in any way. Just big art, glass art, expensive art that looks expensive, third world crafts which affirm an ecotourist image of third worlders as happy little semihumans. And everywhere, architecture and cars and clothes and gourmet foods that remind the new elite of just how precious and special they believe themselves to be.

Last week, I wrote how the local entrepreneurs behind the ARO.Space dance club had successfully tapped into two of the key aspects of the New Seattle mindset–smug, self-congratulatory “good taste,” and the unquestioned belief that Real Culture still has to come from someplace else. It’s more than an appropriate theme for a dance club. It’s a double-whammy for anyone already making art here of any type other than that which tells smug rich people how utterly wonderful they are. Of course, the “fine” arts have always depended upon patrons who’ve exerted various degrees of creative/curatorial control, and commercial arts have always depended on what the traffic would bear. “Alternative” arts were supposed to be about finding interstices and open spaces between the commercial demands, so one could create according to one’s own muse. So why are modern local alternative artists complaining so much about their lack of commercial success? Maybe because the stuff that’s been successful in ’90s American commercial culture so often involves a veneer of “alternative” street cred, without actually being too outre or questioning the socioeconomic premises of its world. Real rappers/rockers/graphic designers/painters etc. can see ever-so-slightly more marketable versions of their own work selling, and feel they’ve lost their own shot at the brass ring.

Also, financial survival for the non-wealthy has turned out to be just as tough in boom years as in bust years. What with stagnant incomes and exploding rents, not to mention the fact that no non-millionaire who didn’t buy a house in Seattle three years ago will ever get to buy one.

So, upon the fifth anniversary of Kurt Cobain’s death, we’re left with a town that’s just as dysfunctional as the town he died in, but in different ways. Instead of there being no career opportunities for artistic people in this town, there are plenty of career opportunities here for people other than the people who struggled through the down years here. And instead of the brief “slacker city” period in which it seemed one could make art or music with only the least demanding of day jobs, daily survival has again become an issue for anyone not at the economic top (while many of those near the economic top are stressing themselves toward an early grave just to stay at or near the top). To paraphrase that famous Seattle-abandoner Lynda Barry, the good times just might be killing us.

‘TIL NEXT TIME, work for peace and/or justice, enjoy the last weeks of Kingdome baseball, and consider these words from the restless Carl Jung: “Show me a sane man and I will cure him for you.”


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