»
S
I
D
E
B
A
R
«
TROUBLETOWN
June 18th, 1999 by Clark Humphrey

FROM THE LAKE TO THE SOUND, it seems everybody in Seattle’s just giddy to find our once-fair city depicted as the fictional headquarters of the arch criminal Dr. Evil (Mike Myers) in the new sequel movie Austin Powers: The Spy Who Shagged Me. Someone who’d been frozen as long as the movie’s hero might not understand why, but from the present day it’s easy to get.

Back in 1969, when most of the film’s time-traveling plot takes place, Seattle’s World’s Fair-derived aspirations toward “world class” status were starting to stall. Boeing was heading toward massive layoffs; the Seattle Pilots baseball team was struggling through its one-and-only season before moving to Milwaukee; and a generation of young adults was starting to turn the cusp from wannabe-revolutionaries to sedate Deadheads (and, before long, to domesticated urban professionals).

Nowadays, the municipal zeitgeist’s a little different.

No longer is Seattle seen as a town to move to when you wanted to stop doing anything; a semiretirement home of smug baby-boomer complacency.

It’s now seen, by its residents and outsiders alike, as a dynamic, bombastic, even arrogant burg of hotshot movers-‘n’-shakers. Dennis Miller has referred to Bill Gates as the only man in the world with the kind of power once held by governments. And Starbucks, the booming mass-market food-and-beverage chain that still claims to offer “gourmet” products for persons of quiet good taste, is openbly reviled by Frisco elitists and by aging bohos who cling to far homier notions of what a coffeehouse should represent.

So, while the swingin’ hero Austin Powers continues his retro-mod “mojo” thing, Dr. Evil moves with the times by setting up HQ atop the Space Needle, which has been festooned (in the digitized stock-footage establishing shot and the studio-set interior) with Starbucks signs inside and out. An image of late-modern, Global Business treachery. And Seattleites love it, even if it’s a throwaway gag with no ultimate plot relevance. Oh we’re just so bad, don’t you know–but bad in a sleek, stylish way, just like Dr. Evil’s shaved head and shiny white suits.

(The film’s titular hero also gets a Seattle connection of sorts: During the opening titles, he dances to a remake of an old track by Seattle’s own musical legend Quincy Jones.)

Meanwhile, I’m surprised nobody’s compared the Starbucks reference to a similar corporate-conspiracy plotline in another thriller-spoof movie. The President’s Analyst, directed in 1967 by Barney Miller co-creator Theodore Flicker, starred James Coburn (whose In Like Flint is briefly excerpted in the new Austin Powers) as a shrink who personally treats an unseen Commander-In-Chief, only to get chased and trailed by many nations’ spies who all want whatever secrets he might know. But the ones who want Coburn most, the most dangerous force of treachery in that peak-of-the-cold-war era: The Phone Company!

Monday: Speaking of swingin’ hipcats, there’s a U.K. social critic who sees the “sexual revolution” and “queer culture” as just more consumer-culture selfishness.


Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

»  Substance:WordPress   »  Style:Ahren Ahimsa
© Copyright 1986-2022 Clark Humphrey (clark (at) miscmedia (dotcom)).