SOMETIME LATE LAST YEAR, erstwhile Stranger music writer Everett True called for a “Campaign for Real Rock” (inspired by the British beer-lovers’ lobby, the Campaign for Real Ale).

True’s premise: Just as the great British brewing traditions were being threatened by callous cost-cutting measures at big corporate breweries, so was classic American hard rock n’ roll threatened by the commercial-pop acts manufactured by the major record labels.

True’s gone back to the U.K.; but without him, real rock (or, as Backfire zine editor Dawn Anderson calls it, “Rawk”) is back. Alas.

Lost in most mainstream-media coverage of rape and pillaging at Woodstock 99 was the fact that the festival bore only a trademark connection with the ’69 original. This festival was not a corporate exploitation of “Peace and Music” but a showcase for harder, louder, more aggressive acts, especially on its last night.

Now there’s a radio station devoted entirely to the likes of Limp Bizkit, KORN (the group which relegated BR-549 to being only the second most popular band with a Hee Haw-derived name), Eminem, Kid Rock, etc. etc.

It’s called “The Funky Monkey,” though its official call letters are KKBY. It had been a fairly progressive, Tacoma-based R&B station, but hadn’t turned a profit with that format; so it’s now going straight for the white-gangsta-wannabe market.

The contrast between the station’s new and old formats couldn’t be much more stark.

The old KKBY had played music by and for African-Americans who’d long ago gotten weary of gangsta rap, that “authentic ghetto voice” concocted or at least pushed by Hollywood promoters eager to nakedly exploit white mall kids’ stereotypes of young black men as sexy savages.

The new KKBY plays mostly white artists who’ve taken the gangsta acts’ “Xtreme” hiphop (via such crossover pioneers as the Beastie Boys and Jane’s Addiction) and removed all blackness except for a thin veneer of supposed street-credibility. White artists “admiring” their black gangsta forebearers for fostering an image of doped-up, violent, woman-hating jerks with a finely-tuned fashion sense.

In other words, “Angry White Rappers.”

A mostly-white continuation of former black-music trends many black listeners had rejected. (Which is nothing new. Black audiences have long rushed to the Star-Off Machine after a black-music subgenre had been infiltrated, then taken over, by white acts, from big-band to doo-wop.)

This new white-rock-rap genre (KKBY calls it “the new heavies”) is at least as stoopid as most other Rawk waves over the past three decades. What’s different is the level of personal aggression–a rage often not against the machine but against one’s peers and the opp. sex. Rock n’ roll used to be about trying to seduce, to woo, to attract sex. The “new heavies” are often boasting to other males about their sexual prowess, while snarling at females to shut up and take it.

I’m really trying not to sound here like an old fogey–or worse, an old rock critic. There are too many parallels in what I’ve written above to the ’50s critics who loved authentic black R&B but loathed that commercialized white teenybopper corruption of it known as rock n’ roll.

And, there are some signs of non-idiocy within the genre. Eminem, at times, approaches the electro-laconic wit of, say, MC 900 Ft. Jesus. And those old-school new-heavies, the Beastie Boys, know the ultimate idiocy of the “Wigger” stance (and also shouldn’t be blamed too much for having some of the same retro-fetishes as Quentin Tarantino).

But compare these SK8-rappers to the best real hiphop and a wide creative chasm remains. Even the most corporate of fin-de-siecle R&B product-suppliers, such as Missy Elliott or Sean Combs, has a sense of the complex potentials of their music you can’t find in Insane Clown Posse, and certainly not in white doodz who wish they were Insane Clown Posse.

TOMORROW (in person):Get everyone you know, plus any strangers you might run into, to get to the big promo event and reading for The Big Book of MISC. tomorrow night, Aug. 26, 7:30 p.m., at the venerable Elliott Bay Book Co. Be there or be isogonal.