February 24th, 2012 by Clark Humphrey

kono packi, the capital times (madison wi)

Independents, swing voters, “moderates,” “compasisonate conservatives”—the Republican Party, at the federal and state levels, officially doesn’t give a damn about any of these people.

Or more likely, the Republican Party has given up trying to bring them back into the fold.

The only audiences today’s Republicans have anymore are the people cocooned in the “conservative bubble.”

That is, the people who ONLY listen to and read conservative-ONLY media (Faux News, conservatalk radio, the Drudge Report, Regnery Books, etc.).

People who listen to nothing but the one-sided party-line right wing spin on everything.

Partly because these guys look, talk, and use the buzzwords of a particular “Real Americans” subculture.

These pundits and politicians, and the megabuck lobbyists who wholly own them, have real agendas that often run counter to the self-interests of their audiences, and especially counter to these audiences’ proclaimed moral/social values. (Joking about wishing you could murder all your opponents, then claiming to be “pro-life”? Really?)

I’m working on an essay for the general election season, tentatively titled Talking To Your Conservative Relatives.

One of its lines of reasoning will go as follows:

Don’t believe the hype.

To be more specific, don’t believe the demographic and psychographic marketing.

(Yes, I’ll explain what those things are. Essentially, they’re the schticks advertisers use when they talk about the “cigarette for women” or the “diet drink for men.”)

To be more specific, be EVEN MORE SKEPTICAL of politicians, pundits, etc. who claim they speak on behalf of your own values (including the values of family, hard work, faith, freedom, etc.).

The more these guys insist they’re “one of you,” the more you have to sniff out for the putrid scent of a confidence game going on.

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