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RANDOM LINKS FOR 6/2/12
June 2nd, 2012 by Clark Humphrey

  • More remembrances of the Cafe Racer shooting victims come from the blog of Georgetown bar 9 Lb. Hammer and from 14-year-old Sam David, whose parents Marlow Harris and Jo David curate Racer’s “Official Bad Art Museum of Art” permanent exhibit.
  • Memorials and benefit shows for the surviving victim and the families of the deceased victims continue to be scheduled and put together at a rapid pace. They include a service at St. Mark’s and a jazz jam outside the cafe, both on Sunday evening.
  • What the 1 Percent do in their free time: Ex-Microsoft bigwig Nathan Myhrvold has got his own whole newly-created cooking genre. It’s called “Modernist Cuisine,” and it’s got a professional staff, a huge six-volume manual, plus a best-of cookbook for home use.
  • The several people who’ve left SeattlePI.com in the past year have, to a person, declined to comment on the understaffed “online newspaper” or why they left it. Until now. Cartoonist-columnist David Horsey, now syndicated thru the L.A. Times, has written a “future of news” piece in which he mentions his ex-employer, and implies that that site has become a “click whore.”
  • The reason news sites behave so desperately to gain every single “page view” is that ad revenues per page view are low and getting lower. Meanwhile, Michael Wolff says any fiscal hope for ad-supported content sites is about to implode and soon. The immediate culprit, according to Wolff, is Facebook, with its vast “inventory” of spaces and its investor expectations. But he claims that even without Facebook leading a race to the bottom,

…the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency. The nature of people’s behavior on the Web and of how they interact with advertising, as well as the character of those ads themselves and their inability to command real attention, has meant a marked decline in advertising’s impact.…

I don’t know anyone in the ad-Web business who isn’t engaged in a relentless, demoralizing, no-exit operation to realign costs with falling per-user revenues, or who isn’t manically inflating traffic to compensate for ever-lower per-user value.


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