»
S
I
D
E
B
A
R
«
‘SEATTLE TIMES’ SHRINKAGE WATCH
March 4th, 2013 by Clark Humphrey

editorandpublisher.com

Former Seattle Times staffer Glenn Nelson has thoughts of his own about the paper’s pending online paywall (or, as he calls it, its “digital tin cup”).

Nelson mentions how, following his Times years, he served in several “subscription-model Internet startups.”

At those places, Nelson kept fretting that the Times would suddenly wake up and smell the digital coffee, then trot out online products based on the vast manpower the paper had (at the time) in sports, entertainment, food, and business coverage, and in photojournalism. (Nelson doesn’t think a better Times local-news site would have mattered, because “general news already was being rendered a commodity on the Internet.”)

These sites, had they been created, would have blown away any indie-startup competition.

But they never showed up.

Meanwhile, news-biz pundit Alan D. Mutter dissects why many people under the age of 45 don’t like print newspapers. It’s because they’re just too inconvenient to have around.

Mutter quotes venture-capital exec Mary Meeker as claiming…

…that young people don’t want to own CDs, haul around books, buy cars, carry cash, do their own chores, or be committed to a full-time job. Instead, they use their smartphones to buy, borrow, or steal media; rent shared cars at home and book shared rooms when they travel; hire people to buy groceries or cut the grass; and use apps from Starbucks and Target to pay for lattes and redeem coupons. Many of the digital natives even prefer short-term gigs that allow them to arrange their work around their life, rather than arrange their life around their work.

Actually, many younger (and older) adults would like full time jobs if there were any around to be gotten. But that’s beside the point here.

More important is Mutter’s observation that…

…The warmed-over digital fare offered by the typical newspaper falls well short of the expectations of two whole generations of consumers who are not only empowered by technology but also damn well sure of how to get what they want.


Leave a Reply

»  Copyright 2012 Clark Humphrey (clark (at) miscmedia.com)   »  Substance: WordPress   »  Style: Ahren Ahimsa