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THREE THOTS ON YOOTOOB
June 24th, 2014 by Clark Humphrey

  1. Last Friday evening, a long line of excited but patient teenage girls gathered outside the Showbox. They were going to something called “Digitour O2L” (Our 2nd Life). That isn’t an electronic dance music ensemble, but a package tour of hot looking young men who simply post “video diary” monologues onto YouTube. These six idols (ages 15-21) don’t sing; they don’t dance. They just talk about stuff. And, with the nurturing attention of a couple of hotshot promoters, they’re raking in the bucks.
  2. YouTube itself, and its Google masters, are trying to make monetizable sense of a big part of the streaming video site’s offerings. One tactic is a subscription-based music service, to start some time this year. The company’s reached contracts with the Big Three (formerly Big Six) record companies. Smaller labels, though, are balking at YouTube’s proposed terms. As CNet describes the situation, “the massive video site requested the smaller labels automatically give up their royalty rate if a major label agrees to something lower.” YouTube is threatening to remove all videos from its main site by musicians whose labels don’t sign on for the subscription service. This could effect affect as much as 5 percent of all the music tracks on the site. There are plenty of other streaming-clip sites out there where these acts and/or their fans can place clips; but none of them has YouTube’s recognition or market share.
  3. Those other video sites also don’t have the massive inventory of clips YouTube can offer on its “Recommended For You” page, where so many users/viewers first find so much new and/or intriguing stuff. Why, just the other day that page referred me to Two Breaths To…, an educational film produced by Hanna-Barbera for a Hanford Nuclear Reservation contractor. Hanford, Hanna-Barbera, the late beloved Casey Kasem narrating, and gruesome animated deaths—what’s not to love?

Two Breaths To…


One Response  
  • PSPS writes:
    June 24th, 20146:22 pmat

    affect


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