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WHO’S AFRAID OF THE FREMONT FAIR? (NOT MANY.)
June 25th, 2014 by Clark Humphrey

After last Saturday’s Fremont Solstice Parade, I met up with an acquaintance who asked if this spectacle wasn’t the greatest possible statement against corporate America or something like that.

I told her no, not really.

Hedonism, in and of itself, is not a terribly effective counterforce to consumer capitalism.

“The market” can easily ingest any image or genre of recreational “rebellion,” transform it into something completely commercial, then sell it back to you for big money. (For recent examples, witness the playgrounds of the cyber-rich known as Burning Man and Coachella.)

Above, we see a “political” parade entry. Big business is stereotyped as an octopus in a suit, with big, money-stuffed, claw-shaped hands at the end of each tentacle. Assisting him is an old rabbit-eared TV set, that eternal lefty symbol of all that is supposed to be inherently evil in the media.

This is not to say there wasn’t plenty to contemplate about at the parade and fair.

Or that fun and pleasure are not good things to promote.

The Fremont Parade is like one of author Peter Lamborn Wilson’s old fantasized “temporary autonomous zones.” It’s a place where, for one afternoon a year, the rules of social repression (and clothes-wearing) are suspended; where free expression (albeit within its own set of rules) is championed. A place where a different way of life can, for a while, be imagined.

Actually creating a better world for real takes a different set of disciplines.


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