NEWS ITEM OF THE WEEK (NY Times, 3/4): "Jockey is introducin an
advertising campaign intended to imbue the once-hidebound underwear
company
with a hipper image, particularly among younger shoppers." Just what's so
bad
about a "hidebound underwear company?" What other kind of underwear is
there?
Runner-up item (KIRO Radio News Fax, 3/5): "A Longview-area man
plans a
rally at the state Capitol to protest Indian hunting in the Mount St.
Helens
National Monument." I thought we were over that despicable era of Western
history.
GIRLY SHOWS: In recent weeks, the P-I Lifestyle section's run
two
wire service stories, headlined "A New Heyday for Teens" and "Teenage Girl
Power at the Box Office." Of course, their idea of "girl power" is
strictly
limited to purchasing power, not political power or even the power to make
films instead of just watching them. Still, that's at least something.
Some
music historians claim we should credit teen-female fans for "inventing"
rock
'n' roll. In other over-the-counterculture news...
QUEER NATION, INDEED: By now you've probably seen print ads for
Triangle
Broadcasting, "America's First Gay Broadcasting Network" (unless you
count
American Movie Classics). The L.A.-based company just opened its second
branch
operation here (the first is in Philly). It runs low-power transmitters
out of
Bremerton (1490 on the AM dial) and Tacoma, plus a three-person sales
office in
Pioneer Square. All the programming's beamed by satellite from Calif. They
plan
to include lotsa Seattle-based events listings and talk-show guests, but
that'll diminish as more network-owned stations start up around the
country.
The debut lineup's mostly talk, with some dance-music hours at night. One
host
is described as "the queer Rush Limbaugh;" there's also a Dr. Laura-like
tuff-advice lady and a wacky-wacky morning dude. The company's PR
literature's
light on discussing station content, but big on praising gays and lesbians
the
way corporate America likes to hear people praised--as upscale, upscale,
upscale! I suppose it's progress or something like it if queers can now be
depicted as not only non-threatening but as a key economic sector. But to
effectively reach all those double-upper-income-no-kids households,
they'll
have to grow into something beyond gay/ lesbian topics tacked onto regular
dumb
ol' talk radio formulae piped in from out-of-state. Let's hope they do.
Speaking of gay listening habits...
INSERT OLD HOLYFIELD `EAR' PUNS HERE: If lesbians hear more like men,
howcum there's not a male-appeal equivalent to Ferron? (Jewel
doesn't
count.) On a more practical level, imagine if a special tuning fork or
whistle
could be developed, producing a sound only lesbians (and men) could hear.
Single lesbians could find one another in any crowd, avoiding those
straight
women who think it's hip to pretend to be bi. (And, if affirmed by further
research, this could give further credence to something I've long
believed-lesbians and straight men have more in common than the more
bigoted
members of both camps will admit.) Speaking of gender roles...
BYTE OF SEATTLE: Employment fairs can be glum occasions, with
self-esteem-challenged jobless folk solemnly filling out application forms
whilst getting sermonized about good grooming and interview skills. A far
brighter milieu was offered at the Northwest High Tech Career Expo
at
the Seattle Center Exhibition Hall. Dozens of firms, from Microsoft and
H-P
down to temp agencies and software-catalog companies, even outfits not
primarily tech-oriented like Starbucks and PACCAR trucks; all with flashy
booths and smiling flunkies eager to take resumes and business cards--at
least
from applicants with enough years of the right experience. (Safeco even
offered
to help train folks without hardcore computer experience to learn to
program in
COBOL). And you didn't even have to be a short-listable candidate to pick
up
some of the freebies at the booths. More candy than Halloween. Sports
bottles.
Key chains, compasses, letter openers. Pens and pencils of most every
variety.
Luscious photo postcards (from digital stock-photo agency Photodisc).
Sponges.
Soap-bubble kits. Plastic mini footballs and baseballs (from Starwave).
And the
wackiest of all: Official Boeing-logo Hackey Sack balls! (Bet they
bounce great off those tall hangar walls.)
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