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makela steward via rainiervalley.komo.com
Welcome to all our kind readers who still have Internet connections after “Malware Monday.” In today’s randomosity:
ford 'seattle-ite xxi' car display at the world's fair; uw special collections via edmonds beacon
…the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency. The nature of people’s behavior on the Web and of how they interact with advertising, as well as the character of those ads themselves and their inability to command real attention, has meant a marked decline in advertising’s impact.… I don’t know anyone in the ad-Web business who isn’t engaged in a relentless, demoralizing, no-exit operation to realign costs with falling per-user revenues, or who isn’t manically inflating traffic to compensate for ever-lower per-user value.
…the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency. The nature of people’s behavior on the Web and of how they interact with advertising, as well as the character of those ads themselves and their inability to command real attention, has meant a marked decline in advertising’s impact.…
I don’t know anyone in the ad-Web business who isn’t engaged in a relentless, demoralizing, no-exit operation to realign costs with falling per-user revenues, or who isn’t manically inflating traffic to compensate for ever-lower per-user value.
east baton rouge parish library
The decline of newsprint has reached the point of the first proverbial dropping shoe.
A major U.S. city will be without a seven-day local printed newspaper.
Hurricane Katrina could not stop the 175-year-old New Orleans Times-Picayune from printing (or at least putting out an online .pdf edition). But the Newhouse/Advance Publications chain (which also owns the Oregonian and the Puget Sound Business Journal) just did.
Starting later this year, the Times-Picayune will only appear in print on Wednesday, Friday, and Sunday.
(Advance’s Alabama papers in Birmingham, Mobile, and Huntsville will also cut to three days.)
One third of the Times-Picayune’s remaining reporting staff (after several years of previous cuts) will be laid off.
The company’s official announcement says it will “significantly increase” its NOLA.com news site, augmented by “enhanced” print editions.
But if you believe that, then you’ve probably paraded too often with Krewe Delusion.
The recession has claimed another victim, the Betsey Johnson boutique on Fifth Avenue.
I don’t think you do love America. At least, not as much as you hate everyone in America who isn’t exactly like you.
sobadsogood.com
The Guardian parsed the NY Times‘ latest financial numbers. Some of its conclusions:
alliance for pioneer square via seattlepi.com
oldtime (print) proofreading marks; via nisus.se
It’s a couple months old but still a worthy topic of debate. It’s ex-Microsoftie Michael Kinsley bitching about how the Web has brought forth an explosion in written content—much of which is tons of total dreck.
Even a lot of professionally written online stuff, Kinsley gripes, is poorly thought out, poorly constructed, and sloppily assembled.
I say that’s just what happens with an explosion of activity in any “creative” field, from neo-punk bands to televised singing contests to self-published horror novels.
The trick is to (1) have a way to find the good stuff, and (2) encourage folks to strive for better work.
As for the first part, there are tons of aggregation sites and blogs (including this one)Â that link to what some editor thinks is “the good stuff.”
The second part still needs work.
One problem is that so much of the Web is run by techies. Dudes who know the value of tight, accurate, effective code, but who might never have learned to appreciate the same values in words.
A bigger problem is that, even at sites run by “content” people, there’s intense pressure to put everything online the second it’s written, and to slavishly avoid taking the time or staff money to edit anything.
It would help if more sites felt an incentive to put out better stuff. (A big incentive would be to maybe, just maybe, even pay writers and editors a living wage).
Don’t think of the ol’ WWW as code and wires.
The Web is words (and pictures and sounds), distributed via code and wires.
Today’s lesson in why traditional websites can’t support professional local news begins at a blog called Seattle Media Maven.
It’s run as a moonlighting project by Maureen Jeude, who’s got a day job in the Seattle Times’ “strategic marketing research” department. While the blog is her own endeavor, Jeude often uses it to tout the Times and its online ventures.
Thusly, Jeude ran a piece last month plugging the Times‘ website as one of the top local media sites in the nation. She posts stats and a graph showing the site garnering about 1 million page views per day (twice that of the local runner-up, KING5.com), and 1 million unique visitors per month.
This means each Times online reader reads an average of just one article a day.
Further, if each of the 240,000 Times print buyers (not counting “pass along” readership) read only the average four stories on each edition’s front page, that alone would essentially match the Times’ online readership.
And that online readership is the 16th biggest of any U.S. newspaper.
•
Elsewhere in medialand, three research studies in the past year (by A.C. Nielsen, the FCC, and Pew Research) each purport that news sites comprise only a small percentage of total Web traffic, and that local news sites comprise only a small percentage of that.
One industry analyst, Tom Grubisich, says the studies fatally discount the role of links and summaries of news sites’ stories on other sites such as Facebook.
Another analyst, Joshua Benton, insists that news sites’ readerships make up in community influence what they lack in sheer numbers.
The Seattle Times editorial board advocates for the rich and powerful in Washington state every day. They have used their editorial page to attack any proposal that would lay a finger on the 1% or their expansive stock portfolios. At the same time, they do their best to ensure kids, seniors, and low-income families absorb billions in budget cuts year after year.
benjamin day's new york sun, one of the original 19th century 'penny press' papers; via ricardoread.wordpress.com
Even before the online news “revolution” (that looks more and more like “creative destruction” without the “creative” part), newspapers and TV/radio stations, and especially local slick magazines and “alt” weeklies, had begun to ignore whole swaths of their communities, all in the name of the dreaded “upscale demographics.”
That means wanting only wealthy (or at least really affluent) people in your audience, the audience you sell to advertisers. (The original Seattle Weekly was particularly notorious at this. Its rate cards proclaimed, “Who are the Weekly’s readers? In a word, rich.”)
The age of dot-com media has only exacerbated this trend. AOL’s “Patch” sites deliberately only cover wealthy communities. The West Seattle Blog is apparently pulling in a lot more ad revenue than the Rainier Valley Post.
And the “future of news” bloggers, who demand that all news orgs conform to their formula of unfettered-access, ad- and pageview-dependent standard websites, sometimes seem to believe the entire nation is made up of people exactly like them—18-34-year-old, college-educated white males, with home broadband, smartphones, and techie jobs that let them browse the web throughout the day.
And now a Pew Research study claims “fewer than half of Americans who make under $75K a year go online for news.” If the online realm, as we now know it, becomes the only place to get written short-form journalism, a lot of Americans are going to be informationally shut out.
That last stat came from the page for “A Penny Press for the Digital Age.” That was a panel discussion at the digital media section of the SXSW music/media convention last week. You can hear it here.
Its aim: to explore “how low-income and working-class people–the majority of Americans–can be included in the future of online news.”
(Hint: Most of the solutions offered by the panelists involve non-profit, cooperative, and/or volunteer operations.)
It’s just one of more than a dozen “future of news” panels at SXSW you can hear at this link. They’re all full of “cutting edge” new-media concepts.
Indeed, the new-media world these days has more cutting edges than a blister pack of Bic razors (most of which will prove just as enduring).
Elsewhere in journalistic doom-n’-gloom land, Eric Alterman at HuffPost has collected a whole boatload of depressing industry statistics. Perhaps the most depressing of them all:
Newspaper revenue fell to its lowest level since 1984, although adjusted for inflation the income is actually worth half of what papers earned back then.
Many of these stats come from media-biz blogger Alan Mutter. Mutter also notes that retailers are putting up more “advertorial” content—and even ads for other stores—on their own sites (which would help negate the need for these stores to advertise in news-media outlets).
Meanwhile, the entertainment side of the media biz (at least the movie and TV entertainment side) continue to hold its ground against the “open web” demanders.
By continuing to insist on affiliate rights fees from cable providers and streaming websites alike, the big media giants have largely kept themselves surviving, if not thriving.
Could the news biz, including the news sides of some of these same companies, learn something from this?
The cherry blossoms agree with the calendar that spring has arrived. Why does the weather argue?
p-i carriers, 1942; mohai/seattlehistory.org
Three years ago Saturday, the print Seattle Post-Intelligencer published its last issue.
There’s still a P-I sized hole in the regional info-scape.
SeattlePI.com doesn’t even partly fill it.
What’s worse, that site is shrinking when it should be growing.
From 20 journalists and “producers” at its launch as a stand-alone operation, it’s now down to 12.
The way I figure it, a local mainstream news operation here would need about 40 editorial full-timers to come close to comprehensively covering the community and to producing a thorough, compelling daily product:
This also happens to be close to the reporting staff numbers of today’s Tacoma News Tribune.
I can say it would be nice to have a bigger, fuller PI.com site.
But can I reasonably ask Hearst New Media to front that kind of money, considering the site’s probably not profitable at its current budget (and considering the money Hearst’s probably losing at its still-extant newspaper and magazine properties)?
I believe I can.
Even though I believe web ads will never come close to supporting a local site of the size I’m talking about (or, really, much professional journalism period).
That’s because online content won’t always be tied to the ugly, inefficient, insufficient genre known as the commercial website.
I’m talking about tablet apps, Kindle/Nook editions, HTML 5-based web apps.
Products that bring back the concept of the “newspaper” as a whole unified thing, not just individual text and directory pages.
Products whose ad space can be sold on the basis of their entire readership, not just individual page views.
Products that could even command a subscription price.
A renewed P-I would be the perfect vehicle to test and refine this concept.
And Seattle is the perfect place to do it.
And if Hearst doesn’t want to, let’s get together some of our own town’s best n’ brightest to do it instead.
Let’s make a news org that wouldn’t just be a “corrective” to the Seattle Times‘ square suburban worldview, but would present a fully expressed alternative worldview.
A site that lives and breathes Seattle.
That tells the city’s stories to itself.
That shows how this could be done in other towns and cities.
Harper’s Magazine publisher/subsidizer John R. MacArthur has always kept his mag’s online version behind a paywall.
In a recent speech at Columbia University, transcribed at the Providence Journal’s site, MacArthur insists that Harper’s is making more money this way than it would if all the content were free and management scratched n’ scrambled to somehow sell enough web ads.
But he doesn’t stop there.
In the speech, he accuses “Internet con men” (i.e., the dot-com and Web 2.0 propagandists and evangelists) of “ravaging” publishing.
He denounces “Internet huckster/philosophers” as “first cousins—in both their ideology and their sales tactics—to the present-day promoters of “free trade.” Just as unfettered imports destroy working-class communities through low-wage outsourcing, MacArthur avows, so has the Internet driven writers, artists, and editors “into penury by Internet wages—in most cases, no wages.”
With web ads incapable of supporting living wages for content makers, MacArthur insists online readers will have to learn to pay “if they want to see anything more complex than a blog, a classified ad or a sex act.”
Immediately, defenders of online business-as-usual stepped up to denounce MacArthur’s remarks.
Some, like Mike Masnick at TechDirt, settled for simplistic name-calling. MacArthur, Masnick insists, represents the “Platonic ideal specimen of the ‘I’m an old fogey elitist Internet Luddite.'” Masnick’s “rebuttal” piece goes on to call MacArthur at least 20 more varieties of out-of-it, while not bothering to actually rebut any of his points.
(OK, Mesnick does counter MacArthur’s claim that freelancers are being forced into poverty by online freebie sites, by citing a single example of one writer who says he’s offered more work than he can take.)
A more lucid response comes from Alexis Madrigal at Harper’s age-old arch rival The Atlantic (which not only has a free website but posts a lot of web-only material). Madrigal insists his mag’s “doing just fine thank you,” with equal amounts of print and web ad revenue.
Madrigal and Mensick both assert infinite, if intangible, benefits to having one’s writing part of the “open web” where it can be linked to, commented upon, and become part of the big meta-conversation.
But does that have to come at the expense of adequate research, thorough editing, and living wages for writers/editors?
And does everything really have to be on the open web?
If MacArthur wants to keep his paywall up, and if he believes his little nonprofit highbrow mag can support itself better that way, let him.
The old fogey might actually be on to something.