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THE CONTINUING STORY OF CNBC
Apr 21st, 2000 by Clark Humphrey

A YEAR AGO, I wrote in this space about NBC’s callous treatment and eventual dumping of what had been its longest-running soap opera, Another World.

At the time, I’d neglected to notice the network had, and has, another daytime drama incorporating many of the classic soap elements (heroes, villains, cliffhangers, short- and long-term plotlines, convoluted relationships, petty power battles) in a modern format, highlighting modern-day priorities and personal obsessions.

I speak, of course, of NBC’s business-oriented cable channel, CNBC.

I’ve taken lately to having it on while I’m writing during the mornings.

The past two or three weeks have provided for especially gripping viewing, as you might imagine.

Last Friday, particularly it looked as if the great tech-stock bubble “pop,” which I and many other market observers have impatiently awaited lo these past six months, had finally arrived.

In soap terms, it could be seen as an act of vengeful retribution by the established investors against those upstart bitch-goddess dot-coms and their coming-on-too-strong day-trader speculators. Comeuppance for all the concentration-of-wealth guys, those oh-so-easy-to-stereotype overgrown boys with their big-ass SUVs and their ever-beepin’ cell phones. (Not to mention the billions of on-paper wealth lost by a certain Mr. Gates overnight.)

Of course, in the soaps as well as in real life, the relatively innocent may also suffer when the villains are brought down. A soap baddie might blurt out some devastating family secret in court, or might even commit suicide and set it up so a good guy will be framed with a marder charge.

In the case of the tech stocks, or the stock markets in general, millions of folks who’ve never even bought anything at Restoration Hardware have put their savings and their retirement funds into what market pundits had called the “irrational exuberance” of the dot-com-led bull market. With adjusted-for-inflation wages stagnant over the past decade or two for most non-wealthy folks, mutual funds and other stock-based investments have provided one way for middle-class and some upper-middle-class households to keep up with the rising costs of real estate, college tuition, etc. (My own family is such a beneficiary of such investments.)

And soap villains usually don’t conveniently go away when they’re found out. Not only do many of them avoid long jail terms, they can repeatedly cheat death itself.

And sure enough, the tech stocks you-love-to-hate came roaring back this Monday and Tuesday.

Similarly, we’ll all be living for some time to come with the tech-stock hustlers and the enterprises they’ve built on the shaky foundation of stock speculation. The recent stock drops might have been relative or virtual, but the money these companies are burning through is real enough that a widespread Net-company depression could jeopardize thousands of careers.

(One contributing factor in last week’s slump was an analyst’s report claiming most of those new online retail ventures will fail within the next two years. But most new retail ventures of any type fail in their first five years, as anyone’s who’s been involved in a fledgling restaurant or flower store can tell you.)

One last comparison: On the soaps, storylines drag on more often than they crash and disappear. Same with stock-market storylines. And since the stock markets pay no attention to “sweeps weeks,” anthing could happen on any particular day.

The next few weeks should be gripping viewing indeed.

MONDAY: Some short stuff.

ELSEWHERE:

GIVING US THE BUSINESS
Feb 10th, 2000 by Clark Humphrey

OUR NEXT LIVE EVENT will be a reading Sunday, Feb. 27, 7:30 p.m. at Titlewave Books on lower Queen Anne. It’s part of a free, all-ages group lit-event including, among others, the fantastic Farm Pulp zine editor Gregory Hischack.

THE WIRED WEBSITE DIDN’T INVENT the banner ad, despite its official claims to have done so (Prodigy did). And Wired didn’t invent rah-rah way-new business writing.

Elbert Hubbard, Og Mandino, Napoleon Hill, and Steve Forbes’s late dad Malcolm all used to love pontificatin’ and philosophisin’ about industry as the driving force of the human race, commerce as the world’s noblest calling, and the businessman as rightful leader of all things.

All Wired did, and it’s an important little thing, was to marry this motivational pep-talk lingo to the hyperaggressive hipness of techno music and corporate-PoMo design, and to apply it not toward such old-economy trades as shoe selling but toward the Now-Now-Now realm of tech-mania.

But for all its self-promotin’ bluster, Wired never got the mythical sack of gold at the end of the publishing rainbow, and had to be sold to the Conde Nast oldline mag empire.

It’s taken a couple of other ventures to morph the concept into something more reader- and advertiser-friendly.

Wired treated the Way New Economy, ultimately, as just the replacement of an old elite by a new elite. Its fantasy-universe was a rarified hip-hierarchy centered in San Francisco and ruled by a clique of aging Deadheads working as strategic consultants to telecom and oil companies.

In contrast, both Fast Company and Business 2.0 depict the “revolution in business” as something anybody can, at least in theory, get in (and cash in) on. Both mags are thick with second-person features on how you and your firm can get connected, shake off those old tired procedures, and rev up for today’s supercharged Net-economy.

Fast Company (circulation 325,000) has become the cash cow of Mortimer Zuckerman’s publishing mini-empire, which has also included U.S. News & World Report, the N.Y. Daily News, and (until he recently sold it) the Atlantic Monthly.

Business 2.0 (circulation 240,000) has quickly become the American flagship of the British-owned Imagine Media, whose other “Media With Passion” titles include Mac Addict and the computer-game mag Next Generation.

Each of the two has its individual quirks, but they essentially play in the same league by the same rules.

And rules constitute the main theme of both magazines–breaking all the old rules, mastering all the new rules, and, with the right pluck and luck, getting to make some rules of your own.

One of the new rules, all but unspoken, is that everything in the reader’s life is apparently supposed to revolve around the ever-more-aggressive worship of Sacred Business. In the shared universe of Fast Company and Business 2.0, nothing exists that doesn’t relate to (1) amassing wealth and/or fame, (2) having adrenaline-rush fun while doing so, and (3) achieving the ideal life (or at least the ideal lifestyle) via the purchase of advertisers’ products.

Wired, for all its elitism and silliness, did and does acknowledge a larger universe out there. It always has at least a few items about how digitization is affecting art, music, politics, sex, food, architecture, charity, and/or religion.

In the world according to the way-new business magazines, however, none of those other human activities is considered worth mentioning even in passing. It’s as if all other realms of human endeavor are merely unwelcome distractions to the magazines’ fantasy reader, a hard-drivin’ entrepreneurial go-getter with no time for anything that doesn’t contribute to the bottom line.

Fast Company (which is slightly less totally business-focused than Business 2.0) did run a cover-story package last November about businesspeople (especially female ones) who find trouble balancing their careers with their other life-interests and duties.

But even then, second-person narcissism ruled the day. It was all about how You (by identifying with the articles’ case studies) could preserve your personal sanity, and hence become an even better cyber-warrior.

TOMORROW: Some more of this.

IN OTHER NEWS: Last November, I wrote about the hit UK soap Coronation Street, which can be seen on the CBC in Canada (and on some Seattle-area cable systems) but not in the U.S. Since then, the Street has finally made its U.S. debut, on the CBC-co-owned cable channel Trio. The channel’s not on many cable systems yet, but you can get it on the DirecTV satellite-dish service.

ELSEWHERE:

A POST-WHITE AMERICA; A POST-CALIFORNIA AMERICA
Jan 5th, 2000 by Clark Humphrey

YESTERDAY, we discussed something I’ve long hoped for and others now fear and wish to prevent: The decline of the New York/California duopoly on pop culture in America (and, hence, the world).

Meanwhile, in the sociopolitical realm, some misguided guides still insist that we all will become just like California. As Newsweek claims, “California, as always, shows us our future.”

The magazine’s specifically claiming that all of the several states are going to repeat what that state’s gone through; as an emerging “majority of minorities” racial makeup realigns old political coalitions and fuels an Anglo reactionary retreat from multicultural ideals.

But not all of America has the major corporate-agribusiness lobby that helped give California the political careers of Nixon, Reagan, et al. Northwest “progressive” politics had some of its roots in family farmers fighting the big banks and railroads. California Republicanism was hugely influenced by factory-farm interests who’d been in cahoots with the banks and the railroads.

This, along with the Hollywood-bred schtick of hyped-up and dumbed-down “populist” campaigns on behalf of those already in power, led to the peculiarly divisive, reactionary breed of politics that have bogged down the most populous state lo these past three decades or more; and which have been exported to the nation via Nixon, Reagan, Reagan’s “kitchen cabinet” advisors, et al.

(It also might explain a political left-of-center up here that, during of the first half of the last century, tried to build organizations and institutions; and a political left-of-center down there that, by the end of the last century, seemed to define protesting as the limit of what it would or could do.)

We must also go beyond simplified notions of “whiteness” for a closer look at our ethnic past. European immigrants may have come in vast numbers through NYC, but they didn’t all move on to other places in the same mixes. German and Irish Catholics helped settle the Great Lakes; Nordics came to Minnesota (and eventually from there to Washington); Hispanics are still more numerous along the southern-tier states than elsewhere, except for the Puerto Rican component in NYC. California’s blessed with Mexican and other Latin American immigrants; Washington’s proportionately more blessed with assorted Asian newcomers.

The U.S. is definitely going to become a nation of “a majority of minorities.” But which minorities are more influential in which parts is going to help keep things lively.

Even the Newsweek article acknowledges that these emerging ethnic voting blocs don’t vote alike. It doesn’t, but could’ve, noted the big wedges between blacks and Cubans in Florida as well as the rift it did note between Latinos and Asians in California.

If we’re lucky, Washington (the first mainland state to elect an Asian-American governor) and the other states will learn to avoid some of the divisive rancor California politics has gone through.

The nation, as a whole, is becoming less uniform. But it won’t become less uniform in one uniform way.

(An aside: In the ’60s, legendary ad designer George Lois made a campaign with the faces of New Yorkers of every possible ethnicity, each clutching a slice of bread in his or her own portrait above the slogan “You don’t have to be Jewish to enjoy Levy’s Jewish Rye.” The campaign was dropped after market research showed everybody loved the ads featuring their own ethnic groups, but hated the ads with everybody else.)

TOMORROW: Is incomprehensible “political” writing really necessary?

ELSEWHERE:

CAN YOU TELL ME HOW TO GET TO 'CORONATION STREET'?
Nov 15th, 1999 by Clark Humphrey

AS PREVIOUSLY NOTED, my cable company finally restored the Canadian Broadcasting Corp. to my local cable lineup recently.

CBC’s got a lot of great Canadian-made programming (though its audiences and budgets have fallen during the Cable Age, as have those of the old-line U.S. networks).

But my favorite CBC attraction is a British import, the prime-time soap Coronation Street.

“The Street,” as it’s called in the UK tabloid press, will begin its 40th year this December. Most of those years it’s been the country’s most popular show, and the backbone of the commercial ITV network.

But you’ve probably never seen it. Apart from northern U.S. regions that get CBC, the show’s only Stateside exposure came when the USA Network ran it for a few months in the early ’80s, as part of a package deal to get reruns of the miniseries Brideshead Revisited (both shows are from the Granada production company). But American audiences apparently couldn’t decipher some of the characters’ heavy Yorkshire accents; USA dropped the show as soon as it contractually could.

So in 1985, when the BBC devised its own Street knockoff show, EastEnders, they made sure the characters would all be comprehensible when the show was shipped Stateside. Thus, EastEnders plays to loyal audiences on scattered PBS afiliates and the BBC America cable channel.

But there’s nothing like the original.

The Street has a feel all its own. It comes from the “music” of the accents and the dialogue (like EastEnders, Coronation Street uses no background music), the rhythm and pacing of the scenes (few lasting longer than a minute), the lovable non-“beauty” of the cast (even the teenage characters are as awkward-looking as real-life teens often believe themselves to be), the character-driven storylines, and the respect the show gives both to its audience and to its working-class characters.

The Street was launched when “kitchen sink” realism was all the rage in British literary and film drama. The show reflects that era in its tightly-sewn format, chronicling some two dozen people who live and/or work on a single block in a fictional industrial town outside Manchester.

There’s no glamour (the show’s wealthiest character merely owns a small garment factory), and no overwrought melodrama beyond the limited scope and ambitions of the characters.

What there is, is a community–an extended, close-knit, multi-generational family of people who may argue and fight and cheat but who ultimately love one another. Just the sort of community that late-modern suburban North America sorely lacks, and which those “New Urbanist” advocates always talk about trying to bring back.

A couple years back, CBC began its own Street imitation, Riverdale (no relation to the town in Archie Comics). While Riverdale’s creators seem to have made every effort to replicate every possible element of the Street formula, it doesn’t quite translate. Riverdale’s relatively emotionally-repressed Ontarians, living in relatively large, set-back private homes rather than the Street’s row houses, have far less of the interaction and adhesion seen on the Street.

USA’s said to be developing its own working-class evening soap along the Coronation Street/EastEnders/Riverdale style. It’ll be interesting to see if the formula can even work in the setting of today’s disconnected American cityscape.

IN OTHER NEWS: Another Northwest Bookfest came and went. This year, it was moved from the funky ol’ rotting Pier 63 to the clean, spacious (and about to be made even more spacious) Washington State Convention Center. While the move was made for practical, logistical reasons, it could also be interpreted as signifying a move “up” from the homey, rustic realm of the Northwest-writing stereotype (beach poetry, low-key “quirky” mysteries, and snow falling on you-know-what). Even litter-a-chur, the festival’s new setting implies, has gotta get with the program and become just as aggressively upscale and as fashionably commercial as everything else in Seatown’s becoming.

TOMORROW: Strange junk e-mails and other fun stuff.

ELSEWHERE:

  • Every time I read a women-only panel discussion about porn videos, I long to one day see a buncha guys discussing Harlequin novels as if they accurately represented all women’s real desires. (I’m sure some semiotics prof has done such an essay, but damned if I’m gonna read any more deconstructionist theory than I have to.)…
LOOK AT THE SIZE OF OUR CUPS
Oct 19th, 1999 by Clark Humphrey

JUST OVER A WEEK AGO, I attended a reception for a specially-commissioned set of works by ten top contemporary artists.

All the artists had to start with the same object and paint or otherwise decorate it to their tastes.

The objects of beauty: Five-foot-tall fiberglass coffee mugs.

It was a promo piece for Millstone Coffee, the Everett, WA-founded, value-priced, supermarket gourmet-coffee operation that was bought a couple years back by none other than Procter & Gamble, the conglomerate ruthlessly fictionalized in Richard Powers’s novel Gain.

P&G’s been running national TV spots touting Millstone as the real coffee lover’s alternative to “that leading specialty-coffee chain,” alleging that other company’s more interested in selling T-shirts (i.e., promoting its brand name) than in serving up the finest quality java.

That’s a mighty allegation to be made by P&G, which practically invented brand-name marketing early in this century.

But anyhoo, they’re trying to emphasize that real-coffee-lovers image by test marketing a line of even gourmet-er beans, “Millstone Exotics.” That’s where the artists came in.

They include several whose work I’ve followed for some time–Parris Broderick, Meghan Trainor, and Shawn Wolfe.

Their colorfully-decorated big mugs, to be trucked around to public outdoor viewing spaces in the cities where Millstone Exotics will initially be marketed (Seattle, Portland, and Spokane), were meant by the company to convey a new image for the new higher-end product line; as something even fancy-schmancier than the stuff found in the coffee-store chains.

(Even though Millstone is now made at P&G’s existing coffee plants as well as its original Everett facility, and is shipped to supermarkets by the same distribution infrastructure that brings you Tide, Tampax, Iams pet foods, and diet snacks made with Olestra.)

Anyhoo (again), the artists at the reception expressed no public qualms about the project (many have done commercially-commissioned work before); not even for a company traditionally known for less than avant-garde cultural visions. And, goodness knows, in today’s art climate they could certainly use the income.

I have just one beef about the project. Because the giant cups were devised for outdoor display during the winter, they were molded with sealed tops. They can’t be reused (without a lot of hacksawing) as something an exotic dancer could jump out from.

Not even for the old “Won’t you join me in a cup of coffee?” gag.

IN OTHER NEWS: Some background reading about the fashion industry’s “friends” in Saipan.

TOMORROW: Another possible way to restore contemporary art’s place in urban society.

ELSEWHERE:

END OF THE 'WORLD'
Jun 28th, 1999 by Clark Humphrey

SOAP SCUM: As we’ve previously mentioned, NBC canceled Another World in April, just weeks before the 35th anniversary of the soap’s first airdate. The final episode was scheduled for last Friday, so a new (and, from all initial reports, way stupid) drama could premiere following a week of Wimbledon pre-emptions.

This scheduling left the producers with only five to six weeks’ worth of episodes not yet taped at the time of the heave-ho announcement.

The producers chose to wrap things up as neatly as they could. The result has been some fascinating viewing–a daytime soap that moved at the pace of a nighttime soap, if not faster.

The first thing they did was to promptly close a particularly hoary supervillain-driven plotline (involving an evil scientist who claimed to be 200 years old, and who was on the prowl for a pretty female to involuntarily host his late girlfriend’s spirit). The soap magazines reported that particular storyline was to have climaxed with the May ratings-sweeps weeks anyway. But when it did end, it wasn’t just the good Bay City townspeople who were grateful to be rid of the sleazebag. It also meant the show’s remaining two-and-a-half million viewers could expect their last glimpses of the show to be glimpses of the character-based drama it had once been, not the tacky imitation of the worst of Days of Our Lives that AW had become.

(It’s worth noting, at this point, the crazy economics of network TV, in which a show seen daily by more people than live in western Washington can be a money-loser for its network and producer (not merely less profitable than a more popular show).)

Next came something a little trickier–the prompt, two-week denoument of what was probably to have carried the show over the summer, a complex murder-and-blackmail plot involving almost half the cast. Miraculously, the writers were even able to make the super-fast resolution of the murder trial a part of the story. A defense attorney at the murder trial raised repeated objections about his client being railroaded without adequate prep time. The judge quickly denied all the objections. It turned out the judge was corrupt, indeed in cahoots with the real killer.

That left about 14 episodes in which to rectify one love rectangle and a half-dozen other tenuous romances and marriages. As one of the writers told the NY Times, “All the couples people wanted together got together. The characters people wanted brought back from the dead were brought back.”

It’s how they accomplished these assorted reconciliations that may point the way toward the soap genre’s ultimate survival. Episodes were built around just one or two sets of characters (the lovers in question and their family/friends). Plot devices were introduced at the start of the episodes (an overheard conversation, a suddenly-revealed secret about somebody’s past) to either move a couple closer together or temporarily send them further apart. But the dialogue then quickly got past these developments, to concentrate on revealing the characters’ true feelings for one another.

Episodes were ended, not with somebody giving a stare of vague dread to the camera, but with either a note of closure or a cliffhanger that would be promptly resolved on the next show.

By choosing to go out on a high note, the AW producers and writers stumbled upon a shtick that might’ve saved the show, had the network let them use it previously instead of ordering them to come up with dumbed-down, dragged-out plots that had only served to turn off former viewers. The final days of AW were relatively smart, honoring the soaps’ traditional boundaries of “reality” while bending their traditional boundaries of “real time.” These episodes were, at their heart, about the characters, not about wild machinations or about action scenes a daily show can’t really pull off anyway. And they made their plot points quickly and moved on to the next, so you really had to either watch or tape them all (tough luck for viewers in those cities where two vital episodes from the next-to-last week were pre-empted for golf).

Will the surviving (and mostly struggling) soaps learn these lessons? Probably not.

Tomorrow: ArtsEdge and Focus on the Family get booked next to one another; no fights are reported.

THE LOST 'WORLD'
May 17th, 1999 by Clark Humphrey

YES IT’S A CHEAP COINCIDENCE, but Misc. couldn’t help but notice when KING-TV’s Saturday morning “objective” coverage of the Makah whale hunt was peppered with commercials showing a gracefully-swimming whale family to symbolize the feelings of security and strength Pacific Life Insurance promises to provide for your own family.

For over a year now, the Makahs have been using their long-threatened whale-hunt revival to reignite tribal pride and tradition (and to publicize their current-day plight in the media). The anti-whaling protesters, meanwhile, have latched onto the grey whale as, while no longer a threatened species, an icon of anthropomorphic identification, a “virtual pet” as it were, loaded with all sorts of new-agey baggage about the sacred continuum of nature. Both parties are using the creatures to embody their own ideologies. I’m beginning to think the poor whales would be better off if everybody just let them be animals for once. Elsewhere in misplaced-symbolism-land…

MORE POST-LITTLETON MUSINGS: I have to admit, a month or so after the tragedy, that I’ve eagerly lapped up all the print and online gunk by assorted grownups who saw a connection with the shooters–not with the shooters’ neo-Nazi affectations, obviously, but with the other kids’ descriptions of the shooters as the sensitive smart kids who were harassed out of any future adult self-esteem. By the time the monthly print and web magazines came out on the topic, it seemed like everybody who ever grew up to become a writer had been one of the shy, brainy, unpopular kids, a situation I could certainly identify with.

Besides the obvious self-ID part, I wistfully sighed whenever I read remarks that the popular kids, the blondes and the tuff guys, were the ones who’d never amount to anything beyond six kids, three ex-spouses, and a crumbling clapboard rambler in some godforsaken subdivision. Alas, since the mid-’80s it was the jocks and cheerleaders who’ve grown up to be the Limbaugh target audience, the patrons of “hot” nitespots and cigar bars, who drive the bigass SUVs and generally act like they own everybody else. Elsewhere in personal-achievement-land…

BIG BOOK UPDATE: By the time you read this, The Big Book of Misc. will be at the printers for second galley proofs. Design maestro Hank Trotter has come up with a great front cover, reminiscent of Saul Bass’s classic movie posters. It now looks like there will be two release parties. The “pre-release” release party, for loyal Misc. World online readers, will be part of the annual Misc.-O-Rama party held every June–this time on Tuesday, June 8, at the new Ditto Tavern on 5th near Bell. A few weeks later, there’ll be a more widely publicized event once it starts getting into a few stores. You can already pre-order your own copy by check or money order; full instructions are at this link. Online credit-card ordering may be up later this week. Elsewhere in print-land…

FONT OF WISDOM?: The triumphant and unexpected return of Helvetica, formerly the just-about-official Uncoolest Typeface on Earth, is now upon us. It’s the official typeface of ARO.Space and its sister business the Ace Hotel; it’s all over fancy-schmancy mags like Stuff and Surface; and teven he ever trend-following Urban Outfitters chain has adopted it. If it were just the case of a gay dance club, I’d have said it had to be a particularly gay trend–or, at least, that only gay men would see beauty in the typeface straight men have grown up associating with the utter dorkiness of the Penthouse group of magazines (as well as all the tacky little documents that appeared during the early years of desktop publishing, when Helvetica and Times were just about the only font families available on first-generation laser printers).

But the truth of the matter lies beyond such superficial assumptions. Post-rave dance-graphics designers are really using Helvetica because it’s the main onscreen typeface of Kai’s Power Tools, a wildly-popular graphics software program. Power Tools’ chief software architect, the legendary Mr. Kai Krause, built his on-screen menus and instruction screens from Helvetica because (1) it’s a typeface most all computers these days have got; (2) it’s clean and compact; and (3) when used in just the right way, it symbolizes a particularly French-German-Swiss vision of urbane, late-industrial modernism, somewhere between post-Bauhaus architecture and space-age home furnishings. Before Kai’s Power Tools, dance-club flyers, ads, and interiors sported that neo-psychedelic look, all busy and color-saturated and passionate. After Kai’s Power Tools, everything became streamlined and direct and icy-hot.

Some observers might disdain this trend as a regression, away from nostalgia for the celebratory sensuality of 1969 and toward nostalgia for the disciplined, repressive coolness of 1961. I see it as something else, something a little more progressive. To me, the Kai’s Power Tools look is one of invitation and seduction. The old rave look was a very inward iconography, which could only be fully appreciated (or even decoded) if you were already part of the “tribe” (or if you had previously taken the same specific drug-trips the visuals were trying to imitate). The Kai’s incarnation of Helvetica invites newcomers into its deceptively ordered-seeming realm. Instead of an invite-only orgy, it’s a seduction. Elsewhere in early-’60s-relic-land…

WAITING FOR THE END OF THE `WORLD’: We’d previously written that the classic TV soap opera might be a doomed art form in the U.S., because overall network ratings might continue to diminish beyond the point of fiscal viability for these expensive, never-to-be-rerun drama episodes. This is essentially why NBC made the widely-predicted but still shocking decision to cancel the 35-year-old Another World, the network’s second-longest-running entertainment series. It’s been among the lowest-rated soaps for a decade (locally, KING-TV didn’t even run it for two years). But NBC’s dropping AW and keeping the even lower-rated Sunset Beach, because SB has a few more viewers in the prized young-female demographic.

Sure, there are the usual save-our-show fan movements and websites out there, and calls and faxes are descending on other broadcast and cable networks with pleas to keep AW going. But, so far, it’s been to no avail, and the last episode’s still scheduled for the end of June. These other networks probably view AW as unsalvagable. For too many years, too many popular characters have been killed off or otherwise written out, either in budget cuts or in moves to make AW more like NBC’s only successful soap, Days of Our Lives. Instead of stories of equally-sympathetic characters caught up in irreconcilably-conflicting motivations and goals, the producers and writers have gone the DOOL route of building everything around the machinations of one-dimensional supervillains. The largely unwatchable results turned off many longtime AW loyalists while failing to attract many new converts.

AW was originally conceived by soap genius Irna Phillips to be a spinoff of As the World Turns (hence the title). That aspect of the concept was dropped when the show landed on NBC instead of CBS, but it remained a more melodramatic, turmoil-ridden version of a regular extended-family story. (Appropriately enough for the angst-ridden storylines, it’s always been taped at the former Biograph silent-movie studios in Brooklyn, on the same stages where D.W. Griffith filmed Birth of a Nation.) AW found its peak during the ’70s under writer Harding LeMay. In 1974 it became the first soap to expand to an hour, a trend followed by most of the other successful serials and causing the squeezing-out of several long-running half-hour shows.

Now, it’s being squeezed out as a casualty of the new TV economics. A movie runs only a couple of hours but lives forever. A daytime soap is constructed to continue indefinitely, but when it ends it ends for good. When AW goes, an entire fictional universe carefully built up by successive writers, actors, and technicians, and taken to heart by generations of viewers, will disappear into the ether of the airwaves, preserved only on reels of archival videotape.

‘TIL NEXT TIME, when we start talking about the age-old issue of “what this town really needs,” continue to work for justice-and-or-peace, pray for warmth, and consider this remark by Seattle’s own Gypsy Rose Lee, referring to someone else as being “descended from a long line that her mother listened to.”

WASHING THE GRAY AWAY
Mar 1st, 1999 by Clark Humphrey

THE WINTER OF MY DISCONTENT: I’m making a rare exception to my normal self-imposed ban on weather comments. I loathe the cutesy rain jokes someone like Jean Godden might spread, and believe most Seattle winters are, like southern-English winters, spectacular only in the degree of their unspectacularness. But things have been a little different this time.

As early as mid-January (around the time Canadians hold “Winter Carnivals” to force themelves out of S.A.D.-ness), I found myself counting the weeks and days until the halfway point toward the vernal equinox; once that point was reached, I started checking the weather pages for the daily sunset time, as it ticked a minute or two closer each day toward the magic 6 p.m. mark. I’ve been going to some restaurants and bars, and avoiding others, on the basis of how brightly lit they were inside. I’ve been cranking my 3-way bulbs in the apartment up to the 150-watt level, even at noon. I’ve been playing the loudest, poppiest, least-depressing music I’ve got (Pizzicato Five si, Built to Spill no).

Granted, there are reasons for me to be a bit less than perky these past few months, what with this column suddenly going to online-only status and all. But I’ve been unemployed or underemployed in previous winters and didn’t noticeably feel like this. Let’s just say that since this dimmer-than-normal, way-damper than normal winter, I now understand why the new Nordstrom store’s got such garish lighting, why I keep meeting people who talk about canceling their cable TV so they can save up to visit Mexico, why those “herbal energy” capsules are so darn popular, and why heavy, spicy drinks taste so darn good these days.

NOW, TO THE GOOD NEWS: The Best-Of-Misc. book’s plowing steadily ahead. I’m currently working on proofreading, cover design, interior art, and–oh, yeah–raising the capital to get it printed and distributed. As yet there’s not a final title or release date; but it will be made available to Misc. World readers first. (It will likely come out simultaneously with the long-awaited reissue of my old book, Loser: The Real Seattle Music Story, of which I still can’t legally say any more.)

During the book’s production, there might be a slight slowdown in the production of Misc. World material. A few of you might have already noticed the Cyber Stuff section’s short website reviews haven’t been updated lately. At a few points over the next few months, you might not see a new Clark’s Culture Corral essay each and every week. But rest assured, the Misc. column and the X-Word puzzle will continue to shine forth from your monitors in all their hi-res, eminently print-out-able glory.

SUDSING OFF?: Us magazine recently claimed TV’s eleven current daytime soap operas just might constitute a doomed art form, destined to go the way of the radio soaps that preceded them. The magazine makes the very rational point that with dozens of cable and satellite channels competing for viewers’ attention, network ratings will continue to slip, past the point where it’ll no longer be feasible to spend $200,000 or more per hour on daytime-drama episodes that’ll only be shown once.

Any eventual decline or ending to classic 260-episodes-a-year soap production wouldn’t have to mean the end of televised, serialized drama. There are many other possible serial formats, used here and abroad. There’s the famous Mexican telenovela concept, a maxi-series that runs for up to a year toward a predetermined ending, as opposed to the open-ended American soap model. Or, like prime time’s Homicide or Wiseguy, daytime stories could be arranged in self-contained “arcs” that would allow for hiatuses or repeats. Of course, that would likely mean the end to the annual summer ritual of explaining away actors’ vacations by having characters talk about absent actors’ characters being off to visit their relatives in Seattle. Speaking of industries in decline…

BOTTOM OF THE BARREL, TAKE 2: Visited the probably-doomed Rainier Brewery last Friday. The last time I’d been there was when I took the factory tour during the year I turned 21. The ol’ place hadn’t hardly changed. Even the trophy cases in the front office, with souveniers of high points in the company’s history, hadn’t been substantially added to in 20 years. What had changed in those years were my preferences in malt-and-hop matter. The seven beers on tap at the Mountain Room were, to my current microbrew-hooked palate, either beer-flavored water (classic Rainier, Schmidt) or alcohol-enhanced, beer-flavored water (Mickey’s, Rainier Ice). Rainier, once one of the most innovative marketers in the industry, is now on a death watch, as everyone awaits the finalilzation of current owner Stroh’s tentative plans to sell the brand names to Pabst, while keeping the plant site (which, except during Prohibition, has been making suds for 121 years) for separate real-estate speculation. It may have been inevitable. You could blame Bud and Miller’s big ad budgets for the decline of smaller mass-market beers, but really it’s an industrywide death-spiral situation. Total alcoholic-beverage consumption hasn’t kept up with population growth for over a decade; and tastes among many drinkers have permanently switched away from old-style 3.2 American beer toward microbrews, wines, and (as will be mentioned in our next item) mixed drinks.

Still, it would sure be a shame to see this beautiful structure go away, and only slightly less sad to see it converted into condos (E-Z freeway access, solid old-time construction). Speaking of business sites going away…

WATCH THIS SPACE: The Vogue’s probably moving to Capitol Hill, specifically to the former Encore/Safari disco site across from Value Village; thus ending the tradition at the venerable dance club’s current First Avenue location begun with WREX in 1980, which will close just before people conceived in its bathrooms in the early years could legally start to go there. It’s fared better than some other beer-wine clubs in recent years, partly because it had the town’s premier fetish night for several years and partly because it owned its own building. But the big thing these days in Seattle clubs is to serve hard booze, which requires at least a semblance of food service, which the current Vogue’s narrow space couldn’t really accommodate. And besides, the dance-club scene in Belltown’s become so squaresville in the years since the Weathered Wall’s closing that the scruffy-yet-chic Vogue increasingly looked like an outsider in its own neighborhood. Speaking of the sense of place…

LOCAL PUBLICATION OF THE WEEK: The Vashon-Maury Ticket is a semi-monthly Vashon Island community tabloid from sometime poetry-slam promoter Hamish Todd. As one might expect from such a literarily-minded publisher, it’s not your typical throwaway neighborhood paper. Recent issues have featured a profile of the 70-year-old Vashon Hardware store, a “Remembering Vietnam” verse by “author and retired veteran” Rick Skillman, a Valentine’s-week guide to herbal aphrodisiacs, and a call-to-action to save the island’s only movie theater. I’m a bit disappointed, though, at the paper’s “Y2K” issue, in which contributing author Robert Gluckson seems to believe the survivalists’ predicted Collapse of Urban Civilization next 1/1 is not only inevitable but is to be hoped for. (It should be noted that certain hippie poets, like certain right-wing militia cults, can have wet dreams about big cities burning up while the Righteous People out in the countryside survive to forge a purified society under their control.) (Free at about 20 dropoff spots on the island; at the Crocodile, Shorty’s, the Elysian, and the Globe Cafe in Seattle; or by subscription from P.O. Box 1911, Vashon WA 98070.) Speaking of local scenes…

WALKING THE WALK: Nicole Brodeur, the new Seattle Times columnist freshly shipped in from out-of-state, recently wrote she couldn’t understand why Seattleites she meets are so dismayed and disapproving that she set up her new household in Bellevue. Among her points in defending her domicile on the Darkest Eastside was the old untruth that, unlike Seattle, “you’re not afraid to walk anywhere” in Bellevue.

This begs the eternal question: Who the hell ever actually walks in Bellevue? (Building-to-parked-car strolls don’t count; neither do exercise jogs in driven-to park areas.)

Misc. hereby challenges Brodeur to produce tangible, unstaged, photographic or videographic evidence of any adult other than herself found walking out-of-doors, under his or her own unassisted foot power, between any two different places (i.e., not within a single strip-mall or office-plaza setting), neither of which can be a motor vehicle, anywhere within the “city” limits of Bellevue. I double-dare you.

‘TIL NEXT TIME, spend plenty of time in brightly-lit places, uphold your right to live in town, nominate your favorite beautiful “ugly” building via email or at our Misc. Talk discussion boards, and consider these words from the highly maneuver-able Dr. Henry Heimlich: “If all of your peers understand what you’ve done, you haven’t been creative.”

HEATING UP
Aug 27th, 1998 by Clark Humphrey

MISC. CAN’T BELIEVE nobody else (to our knowledge) has noted how the new logo for Safeco Insurance (and, hence, for Safeco Field) looks a lot like a rightward-slanting dollar sign…. Speaking of stadia, turns out the Kingdome can’t be imploded on New Year’s 2000 without canceling a Christian convention tentatively scheduled for that night. Darn.

(SUB)URBAN RENEWAL: With the opening of the 3rd Ave. Deli in the ex-Bon Tire Center on 3rd, downtown has its own mobile, curb-based readerboard sign with arrow-pattern chase lights. Strip-mall flavor in the heart of the city!

AFTERWORD: Crown Books is closing all its Washington stores, as part of a nationwide retrenchment. The book superstore chains’ chief victims aren’t the specialty independents, but the smaller general bookstores of both indie and chain ownership.The stores that discounted the bestsellers, prominently displayed the most heavily advertised books, and offered very little else.

BUT DO THEY COME IN LONG-SLEEVES?: Viagra
that male-potency pill endorsed by everybody from Bob Dole to Hugh Hefner, isn’t available yet in some countries, including India. That hasn’t stopped a Bangalore, India company from marketing Viagra-logo T-shirts with the slogan “What the World Wants Today.” A co-owner explained to Reuters, “Today, Viagra is not just a pill… it is a positive attitude bringing hope to people.”

JUST IN TIME FOR XMAS: Mattel’s debuting a Barbie-sized Erica Kane doll. Imagine all the wedding gowns you could get for it! Or maybe you could play where she grittingly grins while your Marlena Evans and Vicky Lord dolls show off their tiny Emmys.

REVOLTIN’ DEVELOPMENTS: A couple months back
Misc. wrote about the possibilities (for good or ill) of a new American revolution. Seems the topic’s becoming popular; at least as a selling tool. Both Taco Bell and Dos Equis invoke bizarre takes on Poncho Villa to sell consumer consumables. A golf ball called the Maxfli Revolution advertises it’ll help you “Seize Power and Take Control.” Closer to home, the highly institutional-looking ARO.Space sez its initials stand for “Art and Revolution Organization” (its ads even say “Viva le Revolution!”). If this keeps up, Baffler editor Tom Frank will have enough “advertisers co-opting the language of dissent” rant topics to keep going for years.

PASSING THE TORCH: British Petroleum (which bought Standard Oil of Ohio in the ’80s) will buy Amoco (formerly Standard Oil of Indiana); so the former Mobil (nee Standard of New York), Exxon (nee Standard of New Jersey), and assorted other gas stations in Washington now bearing the BP brand will eventually change. (Alas, no more “Petrol for the lorry” lines, and no more jokes about where bees go to the bathroom.) But it’s not known yet whether they’ll assume Amoco’s torch logo or whether Tosco
the Connecticut-based company that bought BP’s Northwest operations in the mid-’90s and kept regional rights to the BP name, will instead change them to the 76 brand, which Tosco now owns outright. (After the print edition of this column went to press, Tosco announced it would keep the BP brand on its stations for the time being.) In other energy-related matters…

A BURNING ISSUE: It’s hard right now to think about heating equipment, unless it’s everybody’s favorite gas-powered industrial space heater. I speak, of course, of the mighty Reznor. When a rock singer using that surname showed up, some fans wondered whether he was related to the brand name bearing down from near the ceilings of stores, warehouses, artists’ studios, garages, nightclubs, etc. Turns out ol’ Trent is indeed a descendent of the company’s founder George Reznor (who entered the furnace trade in 1888, in the same central Penna. town where Trent grew up).

But the Reznor family’s had little to do in decades with the company, which has changed owners several times. Current owners gave 120 or so employees an “offer” last year: Take pay cuts of up to 28 percent, or else. The workers stood their ground. The owners shipped the jobs off to Mexico. Northeast politicians are now invoking the ex-Reznor workers as poster children for the injustices of NAFTA and the Global Economy.

So next time you hear Trent’s moans about frustration and helplessness amid a decaying industrial landscape, look up. If you see a Reznor heater above you, it’s a reminder that, for some, such feelings aren’t just an act.

IT'S ONLY WORDS
Jul 30th, 1998 by Clark Humphrey

THE 1998 MISC. MIDSUMMER READING LIST: For the second year, we’ve a pile of old and new bound verbiage (in no particular order) to recommend as mental companions while you sit in airports, on ferry docks, in the breakfast nooks of RVs, in rain-pelted tents, and wherever else you’re spending your summer leisure hours.

The Ruins, Trace Farrell. In the ’80s I was involved in “Invisible Seattle,” a group of writers who (among other exercises) fantasized about an alternate-universe Seatown with Old World traditions and grit. This is what local author Farrell’s accomplished in her hilarous parable of working-class discipline vs. New Money hedonism; set in an Old World seaport town but based on a real Seattle supper club and on Seattle’s current caste-and-culture wars.

The Incomparable Atuk, Mordecai Richler. From the Great Canadian Novelist, a 1963 fable still relevant amid today’s Paul Simonized nobel-savage stereotypes. Atuk’s a supposedly innocent native boy from the Northwest Territories who’s brought to Toronto as part of a mining company’s publicity stunt, and who quickly falls right in with the city folk’s hustling and corruption.

Machine Beauty, David Gelernter. One of these skinny essay-books everybody’s putting out today; only this one’s in hardcover. The premise is admirable (advocating simplicity and elegance in the design of industrial products and computer software), but it’d have been better if it were longer, with more examples and illustrations.

Consilience, Edward O. Wilson. Giant essay-book by biologist Wilson, who proposes all human behavior (and indeed all knowledge) can be ultimately traced to biology and physics. He puts up a solid defense, but I still disagree. To me, the world isn’t a tree with a single trunk but a forest of interdependent influences. Life is complexity; deal with it.

The Taste of a Man, Slavenka Drakulic. For “erotic horror” fans, a novel of psychosexual madness by the Croatian author of How We Survived Communism and Even Laughed. Not much laughing here; just a heroine who takes the female sex-metaphors of absorption and consumption to their logical extreme.

Self Help, Lonnie Moore. Short stories by the author of Who Will Run the Frog Hospital? and Anagrams, reworking women’s-magazine clichés into a far less “motivational” but more realistic worldview.

Coyote v. Acme, Ian Frazier. Light yet biting li’l funny stories like the old-old New Yorker used to run. The cast includes a cartoon lawyer, a Satanist college president, Bob Hope, Stalin, Mary Tyler Moore, and “the bank with your money on its mind.”

Eastern Standard Time, Jeff Yang, Dina Gan, and Terry Hong. Asia’s economies are on the ropes but Asia’s pop cultures are going strong, as shown in this breezy coffee-table intro to everything from pachinko and sumo to Jackie Chan and Akira Kurosawa.

Sex, Stupidity, and Greed, Ian Grey. For all haters of expensive bad movies, essays and interviews depicting Hollywood as irrepairably corrupt and inane (and offering the porn biz as an example of a slightly more honest alternative).

Behind Closed Doors, Alina Reyes. An ’80s teen-romance series, 2 Sides of Love, told its stories from the girl’s point of view on one side of the book and the boy’s on the other. Reyes (author of The Butcher and Other Erotica) applies this gimmick to more explicit sex-fantasies, putting her two protagonists through separate assorted sexcapades in assorted dreamlike settings with assorted opposite- and same-sex partners before they finally come together at the middle.

Soap Opera, Alecia Swasy. Intrigued by Richard Powers’ corporate-greed novel Gain (based on Procter & Gamble, and named for one of its detergents)? This real, unauthorized P&G history (named for the broadcast genre P&G helped invent) is even stranger.

Underworld, Don DeLillo. Mega-novel spanning four decades and about many things, principally the U.S. power shift from the northeast (symbolized by NYC’s old baseball dominance) toward the inland west (symbolized by chain-owned landfills). But with the Yankees back in dynasty mode, and financiers now overwhelmingly more influential than industry (particularly resource-based western industry), DeLillo’s march-of-history premise seems like reverse nostalgia.

The Frequency of Souls, Mary Kay Zuravleff. The best short comic novel ever written about refrigerator designers with psychic powers.

AND A READER SELECTION of sorts:

Subject: Northwest Lit
Sent: 7/26/98 5:29 PM
Received: 7/26/98 5:36 PM
From: LSchnei781@aol.com
To: clark@speakeasy.org

Clark:

Your review of the above subject completely ignored the best of the lot–Ivan Doig. Here in Fort Wayne IN where more books are read per capita than in any other city in America (there just isn’t much else to do), Mr Doig’s books enjoy a wide readership, and he is considered by many of us to be in the first rank of contemporary American writers.
Lynn Schneider (LSchnei781@aol.com)

BEAVER TERRITORY
Jun 26th, 1997 by Clark Humphrey

I just spent half a week in Corvallis (Latin for “Heart of the Valley”), the Oregon hamlet where I’d spent some of my post-adolescent years. I was there to revisit childhood memories (unlike Seattle, most of the buildings there in the late ’70s are still there) and to meet my aunt and uncle. Uncle Kurt looks just like the late Days of Our Lives star Macdonald Carey; like Carey’s character, he was (before his retirement) the leading physician in an isolated college town, a pillar of kindly authority in a place that valued such things. Unlike Days’ fictional town of Salem, Corvallis has no known international spy rings or demonic-possession cases (there’s more treachery in Oregon’s real Salem, the state capital).

Corvallis is a place you have to want to go to, deep in the fertile Willamette Valley. It’s 10 miles from the freeway and Amtrak (both at Albany), 50 miles from commuter air service (at Salem or Eugene), 100 miles from Portland. It’s a place of unbeatable scenery, especially with the low cloud ceiling and the summertime field burning. It’s a real town, a feat of collective architecture/ planning/ whatever. Narrow streets are lined with big trees and shrubs. The buildings are human-scale, mostly amiacably rundown. Downtown’s still intact and prosprous, despite the loss of a few big chain stores (the Penney’s storefront now holds a Starbucks and a Noah’s Bagels). The outlying cul-de-sac streets are still part of the town, not elite-retreat suburbs.

It’s a company town, and the company’s Oregon State University (née Oregon Agricultural College), home of the fighting Beavers. It’s a damn handsome college, with low-rise ’20s brick classroom buildings built close together. At the campus’s heart is the Memorial Union (“Vnion” in the exterior stone lettering), an elegant, state-capital-like student union building.

It’s a place where small-town kids arrive, learn a trade in concrete, physical-plane-of-existence stuff (food growing and processing, computers, machines, chemicals, earth sciences), and in the process learn about getting along with people. One of the things they learn how is interracial dating’s no big deal–the college imports out-of-state black athletes (like future Sonic Gary Payton), who invariably end up dating white women (Af-Am females being scarce, even with the rise of the women’s basketball program). (One of the few Af-Ams to grow up in Corvallis was ex-Mariner Harold Reynolds. No, I don’t know anything gossipworthy about either Reynolds or Payton.)

State budget cuts have hit OSU hard. While private funding is helping keep the physical plant up (with several big new buildings going up this summer), enrollment is now less than three-quarters of its 1990 peak of 16,000. Fewer students mean local merchants sell fewer kegs of beer, fewer copies of Penthouse, fewer jogging bras. What’s kept the town going are the office-park businesses that like to put down roots near tech schools, such as the Hewlett-Packard plant and the CH2M-Hill engineering firm.

Also, there’s not much nightlife (though they’re finally getting regular punk shows and have an improving college-radio station). There’s a granolahead scene, but it doesn’t rule the town like in Eugene. There is a “Music of Your Life” radio station (the network KIXI used to belong to). The yellow pages list more multimedia production companies than video-rental stores. There’s a feminist small press (Calyx), and a strong gay-lib movement (surrounded by Lon Mabon’s notorious anti-gay crusaders elsewhere in the valley).

Despite these struggles, Corvallis was recently cited in one of those “top places to live” books as one of America’s most progressive towns. I don’t know if the honor’s deserved, but it is a near-perfect example of the kind of strait-laced yet “mellow” place Utne Reader readers might love. Oregon was always Washington’s older, more patrician sibling; Corvallis is a jewel-box setting for this staid “civil society” attitude. It’s the sort of town where almost nobody’s too rich, too poor, or too dark; where everybody (in certain circles) has some post-high-school education, where everybody wears sensible shoes and drives sensible cars; where even the frat houses separate their bottles for recycling; where Lake Wobegon and Reagan’s “Morning in America” prove to be the same fantasy–soothing for some, scary for others.

SOAP SCUM
Nov 21st, 1996 by Clark Humphrey

DUNNO ‘BOUT YOU, but MISC. is a bit leery about this week’s touring performances of The Wizard of Oz on Ice. When the witch melts, do they freeze over her remains before they resume skating? If they don’t, how do they finish the show?

UPDATE: Wallingford’s Fabulous Food Giant has indeed been taken over by QFC, but the only visible change so far is on the employee name tags. The signs, labels, bags, and product mix won’t change until the building’s remodeled and expanded in January. The big FOOD GIANT neon sign will then be replaced by an as-identical-as-feasible sign to read WALLINGFORD, if QFC can get the legal OK to exceed modern sign codes… Just a block away, an ex-Arco mini-mart has switched franchisors and now pumps Shell gas. Those who’ve wanted to protest Shell’s ties to the Nigerian dictatorship now have a place in Seattle to not get gas at. (The store’s independently owned, so you can still get your Hostess Sno-Balls there.)

SUDS ON THE SOUND: If the WALLINGFORD sign gets built, it’ll add to the parallels between Seattle and All My Children. We already have two businesses deliberately named after fictional businesses on the soap (Glamorama and Cortland Computer), plus institutions coincidentally sharing names with AMC characters (Chandler’s Cove restaurant, the band TAD). As longtime viewers know, when AMC dumps a character without killing them, they often get shipped to Seattle. A book by Dan Wakefield about the show’s early years had a passage noticing this and explaining how Seattle, with its nice-n’-civil rep, was the perfect place to send ex-Pine Valleyans. He didn’t add how Seattle, like Pine Valley, is sometimes referred to as a quiet little town but is filling up with morally-ambivalent entrepreneurs and weird criminals, while its old-money institutions remain in a few incestuous hands. If a soap had a family with as many political and media tie-ins as our ’80s Royer-James family, it’d be called a hokey plot device. Certainly the three new books about KING-TV reveal founder Dorothy Bullitt as a matriarch just as lively and outspoken as AMC crone Phoebe Wallingford (if less snooty).

WAVES: Broadcast demagogue Mike Siegel, fired from KVI for refusing to let trifles like the facts get in the way of his bullying, resurfaced a couple months back on Everett station KRKO, once the Top 40 station I grew up to. Back then, its slogan was “The Happiest Sound Around.” It could now be called “The Angriest Sound Around,” but instead is using the rubric “Talk Too Hot for Seattle.” I could say “they can have him,” but that would be not caring… KVI’s sister station KOMO-AM, longtime bastion of Ike-esque literate civility, now hawks its news-talk format with TV spots looking like KNDD rejects. Rave-flyer color splotches and snowboard-logo bleeding type exhort listeners to “Get Connected” and “Go Global.” It’s like seeing a golden-years relative suddenly sporting sideburns and driving a Miata; scary yet poignantly sad.

THERE GO THE BRIDES: In an economy move few years back, the Seattle Times stopped running free wedding pictures on Sundays, moving them to a once-a-month section in the lower-circulation weekday paper. That section, The Registry, will appear for the last time next month; to make the last installment, your ceremony has to be before Dec. 1. Because the section had a one- to two-month backlog, readers could amuse themselves by guessing which of the happy couples had already split up. After Dec. 2, if you want your nuptials remembered on newsprint, you’ll have to buy an ad.

SQUARE, INDEED: The demographic cleansing of Seattle continues with the Sam Israel estate’s plans to tear down the building now known as the Pioneer Square Theater (now we know why they refused to bring it up to code) for offices and the conversion of several other Pio. Square structures into “market rate” (read: only upscale boomers need apply) housing. The boomer-centric local media just adore the scheme, of course; just like they adored the Israels’ previously-announced plans to evict Fantasy (un)Ltd. for yet another blandly “unique” retail complex. It’d be funny if it weren’t so depressingly familiar.

BODS & BEER
May 22nd, 1996 by Clark Humphrey

MISC. SAYS GOODBYE this week to one of its favorite conglomerates, American Home Products, maybe the biggest company you never heard of. It’s being broken up, with divisions sold off, so management can focus on its drug operations (Anacin, Advil, Dristan, and many lucrative prescription patents). Unlike the late Beatrice, AHP kept its corporate profile low while promoting its brands (Chef Boy-Ar-Dee, Pam, Brach’s candy, Ecko kitchenware, Easy-Off, Aerowax, Black Flag) with near-monomaniacal aggression. It was be said if you didn’t have a headache before an Anacin ad, you had one after. When Procter & Gamble’s ’50s soap operas offered up Presbyterian homilies of hope and family alongside the tears and turmoil, AHP’s soaps (Love of Life, The Secret Storm) relished unabashed melodrama, the harsher the better. While AHP was never a household name, its contributions won’t be forgotten by anyone who ever dined on Beefaroni while listening to a Black Flag LP.

BLOCK THAT METAPHOR! (NY Times blurb, 5/6): “If television is the Elvis of communications media and the Internet is Nirvana, radio is Bach.”

LOCAL PUBLICATION OF THE WEEK: From our pals in the Seattle Displacement Coalition comes Seattle’s Urban Counter-Point, a four-page tabloid chastising the city’s inaction against homelessness and its action against homeless people. It does a better job than anybody at explaining how and why Seattle’s political machine, giving lip service to “progressive” homilies while actually serving at the beck and call of big money, is “a system of establishment control that is more subtle and in many ways more effective than outright graft.” Issue #1 doesn’t propose many solutions to homelessness, but does get in some well-placed digs at public officials’ war against the poor, and promotes a public forum where more proactive policies will be debated (Mon. June 10, 6 p.m., downtown library). The paper’s free (donations accepted) from the Church Council of Greater Seattle, 4759 15th Ave. NE, Seattle 98105.

FOAMING: KIRO-TV’s feature series earlier this month about the “fake microbrew” phenomenon successfully revealed the philosophy that sets real “craft” brewers apart from not only mainstream beer, but from mainstream business in general. “Contract brewing” is the product of a notion, increasingly popular in American business, that all that matters is a product’s concept and its marketing; actually making the stuff is a technicality to be dealt with as expediently as possible. That philosophy is why ad agency Weiden & Kennedy and its stable of spookejocks earn more money from Nike than all the Third World sweatshoppers who actually make the shoes. Craft brewers, on the other hand, put great pride and/or elaborate PR into the brewing process, into being able to control and refine every step.

This lesson hasn’t been lost on Minott Wessinger, the Henry Weinhard heir who sold that company, got into the malt-liquor trade, then tried to re-enter mainstream beer in ’93 with Weiden & Kennedy’s Black Star ad campaign. Wessinger’s about to re-launch the Black Star brand, without W&K and with a new corporate identity. He’s now doing business as the Great Northern Brewing Co., and proudly advertising every aspect of his new brewhouse in Whitefish, Mont. Black Star will now be promoted as something as carefully produced as microbrews, but with a more mainstream taste.

THE SKINS GAME: Another International No-Diet Days has come and gone. This year, the week of body-acceptance forums and events followed a curious NY Times piece on high schoolers across America these days (girls and boys) refusing to undress in the shower. Apparently, if you believe the article, kids everywhere are hung up on not looking like supermodels and/or superjocks. (It doesn’t seem to get any better in the gay world–papers like the Village Voice are now full of ads with bare male chests, all completely pumped and completely hairless.) As one who is neither jock nor model, I say there’s billions of great body types out there. Standards of perfection are for machine tools, not people.

(Party games, entertainment, performance art, memories–the giant Misc. 10th Anniversary Party’s got ’em all. Sunday, June 2, 6 pm-whenever, at the Metropolis Gallery, University St. between 1st and 2nd downtown. Be there. Details at the Misc. World HQwebsite, <http://www.miscmedia.com>.)

GODLY THINGS
Nov 22nd, 1995 by Clark Humphrey

At Misc. we know some things are just too creepy to turn away from. That was the case when some folks working late in a CapHill building looked ou the window and saw a film crew re-creating the Mia Zapata abduction for Unsolved Mysteries. Under banks of lights, an actress in vaguely punkish clothes kept getting into a passing car, take after gruesome take.

JUNK FOOD OF THE WEEK: Can’t get it here, but Semtex is the hottest new soda pop in Prague. It’s named after one of the old Czechoslovakia’s most notorious exports–a plastic explosive popular with various terror and organized-crime outfits the world over. An NY Times story sez the chemical factory that made the now-banned explosive is suing. The soda people say they adopted the name ’cause it inspires “a feeling of activity and motion.” That’s probably the same reasoning behind Royal Crown Cola’s new fake Mountain Dew, Kick (“Warning: Contains stuff you don’t even want to know about!”).

BRETHREN AND CISTERN: For unknown reasons, the wife of sometime Stranger writer Bryan Clark was put on the mailing list for Your Church magazine (“Helping You with the Business of Ministry”). It’s a Protestant Sharper Image Catalog, by the publishers ofChristianity Today but with no theological content. Just blurbs and ads for nifty products: Office-cubicle walls “repurposed” to house Sunday School groups, vinyl siding, fiberglass baptism pools, choir robes, bulk quantities of communion wafers, candle holders, electronic organs (“the way Sunday should sound”), clear plastic pulpits (“where no visual barriers exist between you and your congregation”), new and used pews, shatterproof fake stained glass windows, kitchen supplies (“Equipping the Saints in a practical way”), computer software to keep track of membership and fundraising, even entire prefab church building sections. Coolest of all are the electronic music boxes, “digital carillons” (by a company called Quasimodo Bells) and “digital hymnals” (“Instantly plays thousands of hymns, choruses, praise music, children’s songs, wedding music, and gospel favorites”). Our lesson: Even the heirs of Calvinist austerity can’t help but be eternally fascinated by that most basic of human desires, the Quest for Cool Stuff.

`R’ GANG: Entertainment Weekly’s piece on the recent box-office failure of several “sex” movies only pointed out how unsexy those anti-erotic, un-thrilling “erotic thrillers” and equally grim exercises like Showgirls really were. Don’t worry: Sex still sells, these movies just weren’t selling it. They were trying to sell fear and/or hatred of sex; but hundreds of direct-to-video Basic Instinct ripoffs wore out the concept.

TELE-KINETICS: When the new-age talk show The Other Side was suddenly, quietly canceled last month, NBC was left with only three hours of daytime programming. Ratings for the show, which took an almost-rational look at “psychic phenomena, ESP, ghosts, alternative healing, and more,” were never great. Replacing original host Dr. Will Miller (the preacher/ psychologist/ comedian from old Nick at Nite promos) with a perky Entertainment Tonight droid only made things worse. You can make your own joke here about the show’s fans still being able to contact it psychically. Speaking of daytime TV personalities…

THE NEVERENDING STORY: I’ve avoided O.J. Simpson in this column, but now note that the recently retired daytime personality’s looking to start a new life in the face of ostracism by former L.A. acquaintances and hangouts. The Philadelphia Weekly reports his representatives are looking into potential homes for him in Philly’s ritzy Main Line suburbs. Imagine–the figure who nearly put the soaps out of business, moving to the real-life Pine Valley.

LOCAL PUBLICATION OF THE WEEK: Perv, a new local monthly gay paper, is a lot like what the Misc. newsletter would have become if I’d kept it going. It’s one big sheet of paper in Stranger’s old paper size but sideways, crammed with gossip, jokes and comix. Of course, I’ve never written about the gay-male bar scene and Perv writes about little else. Still, you don’t have to be gay yourself to realize the way-serious Seattle Gay News can’t be the only possible gay viewpoint in town. And I do like Perv’s comment on how “if every fashion show in town is fetish, then fetish isn’t much of an alternative anymore, is it?”

GAME OVER?
Jun 28th, 1995 by Clark Humphrey

MISC. WELCOMES VALUE VILLAGE to E. Pike. The beloved for-profit thrift store plans to take part of REI’s current space next year, despite opposition from advocates of the Dictatorship of the Upscale, who apparently don’t like any stores folks like us can actually shop at.

KAMPUS KAPERS: Since the UW’s new prez is from Chapel Hill, that media-appointed Next Seattle®, let’s hope he understands the value to a town of a thriving music scene and of a college radio station that supports it. Maybe we should’ve demanded a better deal: get this guy and the Archers of Loaf, in trade for an ex-Fastbacks drummer and two singer-songwriters to be named later.

INFO HIGHWAYMEN: The “Telecommunications Reform” bill passed by the Senate, and now in the House, is a bad idea wrapped inside a worse idea. Most Internet users are aware of the “Communications Decency” amendment inside the bill, co-sponsored by our Sen. Fishstick (Gorton), an unconstitutional and unenforceable move to censor online discourse. The main part of the bill poses a greater threat. It essentially lets the huge media conglomerates grab an even bigger share of the airwaves and cablewaves than they’ve already got, and would let cable companies gouge consumers all they want. You’re not likely to hear much against it in the corporate media, so it’ll be up to you to spread the word to your U.S. Rep. and the White House that we don’t want this.

CLEANING OUT: Another venerable American pop-art form is on the skids. The open-ended daytime soap opera has been damaged by sleaze talk, OJ coverage, fewer stay-home moms, and the networks’ declining clout with affiliates. Guiding Light, the oldest ongoing dramatic production in the world, is rumored to be on or near the chopping block. ABC’s pulling the plug on Loving, its half-hour rest home for former All My Children actors (and Emergency! legend Randolph Mantooth). Current Loving storylines wrap up by November, when some of the younger characters get transferred to a New York-set successor show, LOV NYC, to star Morgan Fairchild. The new show’s said to be a fast-paced Melrose-ish romp involving allegedly Beautiful People and their troubles at being so darn young, affluent and in-demand. Sounds like desperation time at the nets. No wonder they want the feds to give them more power. They can’t compete in the changing media universe without it.

PRESS RELEASE OF THE WEEK (from Warner Bros., 6/16): “Please note the following correction to your Batman Forever press kit: The Batsuit Wrangler’s correct name is Day Murch.”

PLAYERS: Went on a recent press junket to Nintendo in Darkest Redmond, with six writers from desperate-to-be-hip mags like P.O.V. and Bikini. After two days of hearing these guys shout n’ schmooze about their life with rock stars and expense accounts, I finally understand why those magazines are the way they are. They’re tied in to industries that exist by persuading people to gamble (“invest”) their money into projects based on little more than promises that this is going to be HOT HOT HOT. These mags aren’t trying to be any generation’s “voice” but to expidite a flow of hyper-hype from advertisers and publicists to a nonexistant typical demographic consumer.

The tour itself wasn’t much; saw Nintendo’s big clean warehouse and its help-line operators, but the company’s wares are still made overseas and mostly designed either in Japan or by outside developers. Nintendo of America’s basically a marketing operation, hampered by the parent company’s lack of new hardware–it won’t have a 64-bit game machine ’til next spring. For now, they’ve got two main interim plans to make up lost market share: (1) new software like the Mortal Kombat clone Killer Instinct that pushes the graphic limits of current Super Nintendo hardware (and stretches the company’s former policies against graphic violence), and (2) Virtual Boy, a battery-operated game machine with a 3-D video headset. The latter might actually be fun: the graphics are mind-bending and not excessively “realistic;” the spacey 3-D effect really works. It’d at least make a great hardware platform for ambient-rave animations and New Age self-hypnosis programs.

WORD OF THE WEEK: “Eleemosynary”

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