So it has come to this. The Seattle Times, unable (just as most all metro dailies are unable) to survive on shrinking print-ad volume and meager online-ad revenue, is resorting to the “paywall.”
Starting some time in mid-March, full access to the Times website will be restricted to paid subscribers.
Print subscribers will get full online access. Online-only subscriptions will be available at $3.99 per week (following an initial discount). That’s higher than the Sunday-only print subscription price, at least within King County. This is undoubtedly devised to prop up the paper’s print numbers, particularly on ad-flyer-heavy Sunday.
In announcing the paywall on Sunday, Times executive editor David Boardman wrote that the money’s needed “to support quality journalism.” The essay’s comment thread, natch, is full of wags snarking that “quality journalism” is worth paying for but the Seattle Times isn’t.
Even more than some metro dailies, the Seattle Times has painted itself into this corner, over many years.
It’s held to a bland, institutional ethic and aesthetic; even as its average reader became older, squarer, and whiter than the metro area’s overall demographic.
Its editorials hewed as close to a GOP party line as the Blethen family dared, in a solid-Blue city.
Faced with ever-declining revenues, it chose not to “reinvent” itself. Instead it became an ever-smaller version of its same-old same-old.
One issue this past month hit a new low of 22 pages (the bare minimum under its current design).
If there’s anything I’ve learned in my many years of studying the media, it’s that if you want to be “supported,” you’ve got to make people actively want to support you.
A thin assortment of lifeless stories about the ritual dances of politicians and corporate press releases ain’t gonna accomplish that.
(Meanwhile, one national commentator claims paywalls aren’t really working so well for non-national, non-business-centric papers.)
via jim linderman on tumblr
Onetime P-I cartoonist Ramon "Ray" Collins, to be featured in the documentary Bezango, WA
‘Tis election day. The most infuriatingly nervous day of the year, or in this case of the quadrennium. (I believe that’s a word.)
The polls, even the progressive leaning polls, predict a tighter race than I want. I want Obama across the board over Mr. Lying One-Percenter Tax Cheat Hypocrite in previously “red” states, and all victorious long before the Pacific Time Zone results show up. If I can’t get that, I at least want an Obama victory big enough that even the partisan-hack dirty tricks in Ohio and Florida (and even here) can’t threaten it.
Back to randomosity:
All good tidings and shout-outs to my fellow Stranger refugee and prominent commercial illustrator Kathryn Rathke. She’s created the new official logo for Wendy’s restaurants. The deceptively simple mascot caricature took three years of client approval and market testing.
Sound Transit has a bus from downtown Seattle to downtown Puyallup (via Federal Way, Auburn, and Sumner). It ends at the Puyallup Sounder commuter-rail station, right by a classic small-town downtown garnished with street-corner public art works.
Civic authorities have restored this brick-wall painted sign advertising the company that created both the Puyallup fair scone and KOMO-TV.
A brisk ten-block walk took me to the fairgrounds entrance, guarded over as always by the noble cow heads.
While marketed since 1978 as “The Puyallup Fair,” the event’s official title has always been the Western Washington Fair. A new name, “Washington State Fair,” was phased in starting this year. This will surely lead to confusion with the smaller Evergreen State Fair in Monroe.
But I, along with almost every local old-timer, will always think of the fair as “The Puyallup,” thanks to a TV/radio jingle that has been embedded in our minds for more than three decades.
Along with the revised name, fair officials showed off a plan for a revised fairgrounds. The master plan would rein in the commercial exhibits that have sprawled over more of the grounds, and install outdoor agricultural demonstration areas. The idea is to re-emphasize the fair’s roots as a showcase for people of “the land.”
Other exhibits included a mini “factory tour” honoring the 100th anniversary of a Tacoma legend, the Brown & Haley candy company. Booth ladies outside were selling special commemorative Almond Roca tins. I asked if any of them contained Bjork’s life savings. They didn’t get my reference to the film Dancer in the Dark, alas.
In the fair’s Hobby Building, someone installed a private collection of memorabilia relating to another Tacoma institution, Nalley’s Fine Foods. The diversified processed-foods giant had made everything from pickles to potato chips; it closed last year, after decades of mismanagement by various out-of-state owners.
As a pop-culture compulsive, you know I always adore the collection showcases at the Hobby Building. This year folks showed off their stuff relating to the Girl Scouts (above), Lego, Dr Pepper, Sailor Moon, the Seattle World’s Fair’s 50th anniversary, Starbucks gift cards, and the Happy Face symbol.
I’ll have some more of this lovely stuff in a future post; so stay tuned.
from the book 'mail order mysteries' via laughingsquid.com
from an estee lauder skin cream ad
… is at the bottom of this image.
the impossible project via engadget.com
craig hill, tacoma news tribune