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Would you believe, this is the thirtieth MISCmedia In/Out List? Well, it is.
As we prepare to begin the pearl-anniversary year of this adventure in punditry, we present yet another edition of the most trusted (and only accurate) list of its kind in this and all other known media.
As always, this list compiles what will become sizzling and soggy in the coming year, not necessarily what’s sizzling and soggy now. If you believe everything hot now will just keep getting hotter, I’ve got some Sears stock to sell you.
I know I’ve been taking however many of you are reading this back to memory lane a lot lately. But indulge me a few more times, please, including this time.
This time, it’s back to a weekend day in June 1981.
I went straight from my UW commencement ceremony, still possessing my cap and gown, and went to a planning meeting in a Wallingford rental house.
Also there were Daina Darzin, Maire Masco, and Dennis White.
We were starting a punk rock zine, to overcome what we all thought was The Rocket’s excessive commercialism. (Yeah, I know.)
The result was called Desperate Times.
It lasted for six tabloid issues, before Darzin effectively ended it by returning to New York, where she’d previously lived.
(And yes, like so many New Yorkers, she absolutely KNEW how everyone ought to think and behave. And if they thought or behaved in a non-New Yorkish way, then that thought or behavior automatically sucked.)
I had at least one piece in each of the six issues. The most affecting, albeit in a very indirect way, was in the first issue. I asked readers to write in mentioning the band they hated the most. (A cheap “comment bait” trick, it would now be called.)
It got a response all right.
That response came from one Mark McLaughlin, then a student at Bellevue Christian High School. He wrote that he loved the simple repetitive music of Philip Glass, and hated Mr. Epp and the Calculations. (“Pure grunge. Pure shit.”)
This, I continue to insist, was the first documented use of that six-letter word to describe a Seattle punk band.
And it was the first print mention of Mr. Epp, McLaughlin’s own band (of course).
One night shortly after that, Masco found McLaughlin on the streets downtown, pasting up flyers for a fictional gig by Mr. Epp, which at the time was mostly a fictional band (named after a favorite math teacher). Masco persuaded McLaughlin to stage real gigs.
For the next three nearly three years, Darren “Mor-X” Morray, Jeff “Jo Smitty” Smith, and Mark “Arm” McLaughlin gigged and recorded under the Mr. Epp name.
Arm, of course, went on to Green River and then to Mudhoney, famously performing on top of the Space Needle for Sub Pop’s 25th anniversary in 2013.
Darzin became a scribe for Billboard and other high falutin’ rags.
White and Masco started the short-lived Pravda Records label (not the Chicago firm of the same name).
White now runs another indie music label, “dadastic! sounds.”
Masco took a long hiatus from “creative” endeavors.
But now she’s back with a book collecting every issue of Desperate Times, from full-size high-quality digital scans.
Some thoughts on looking at these pages nearly 3.5 decades later:
The music discussed, well a large part of it anyway, still stands up.
The writing and the graphic design are of their time and of the milieu. That is to say, they’re brash, un-slick, and occasionally immature. But that was part of the whole aesthetic of the period. This was before “desktop publishing.” The text was created on typewriters. The headlines were created with press-type lettering. It was DIY Or Die, and it expresses the emotional states of its content better than anything in Adobe InDesign ever could.
Masco is selling the book online and at a few select local shops.
Masco’s been living in Tacoma in recent years, with a guy who knows a thing or two about graphic design, and who’s not shy about sharing what he knows.
I’ve written several times in the past about Art Chantry. How he played a critical role in creating my book Loser (itself coming back later this year). How he did most of the grunt work in bringing “punk rock graphics” and poster art beyond the deliberately “amateur” style seen in Desperate Times and toward something that was “professional” but NOT corporate. He took his obsessive research into design schticks high and lowbrow, industrial and “artistic,” and created a whole new visual vocabulary.
In recent years, Chantry’s been spreading his vast knowledge and sharp opinions about the design profession (actually, he thinks of it as more of a “trade”) on his Facebook feed.
Now he’s collected some 50 of these essays in the book Art Chantry Speaks: A Heretic’s History of 20th Century Graphic Design.
The format of self-contained short essays, on different but related topics, works well with the disparate roots of Chantry’s visual aesthetic and career philosophy.
He finds inspiration in everything from monster-movie magazines to industrial-supply catalogs, from trade magazines to Broadway show posters, from hot-rod customizers to girlie magazines.
Unlike the late Andy Warhol (to whom he dedicates a praise-filled chapter), Chantry appreciates commercial design without feeling the need to dress it up in “fine art” trappings.
Indeed, Chantry openly and repeatedly scoffs at such trappings.
He upends the “official” history of graphic design, which treats it as a top-down profession dominated by Manhattan designers and ad agencies.
Instead, he sees it as a bottom-up, working-stiffs’ trade, originating with sign painters, printers, and other craftspeople. It’s a living tradition, re-created and adapted everywhere. It’s something that’s both populist and commercial at once. It expresses social and individual values, even as it overtly tries to sell stuff (products, politicians, religions, etc).
And, just as American pop/rock music absorbed and mutated everything that came before it, Chantry’s personal aesthetic absorbed and mutated everything he’d learned to love in the various arts of visual/verbal persuasion.
You won’t find any images of Chantry’s own works in Art Chantry Speaks. For that, look up Some People Can’t Surf: The Graphic Design of Art Chantry, written in 2001 by Julie Lasky. There, you’ll see his famous posters for bands, film screenings, and condom-awareness campaigns; his cover art for The Rocket; and his many record covers and band/label logos.
But, just as there are now drinking-age people who weren’t alive when Nirvana last performed, many of the various production techniques Chantry’s essays discuss have become lost to time, from the lead-cast “hot type” of letterpress to the photo-strip “cold type” of manual pasteup pages.
And much printed ephemera itself (magazines, newspapers, cheap paperbacks, recorded music on physical media, etc.) has declined or disappeared in the digital age.
But Chantry’s observations are still important in our current era, when even web page design is considered an obsolete line of work.
Typography, illustration, color theory, and layout are all part of the visual vocabulary of our world. There are reasons why all these arts developed the way they did.
And, just as many young adults have discovered the great music of the 1980s and ’90s Chantry’s idiosyncratic views about these can teach timeless principles about how things look (or ought to look).
an early amazon home page, via onemonthrails.com
One month ago, I asked you to turn back your mental clocks to the summer of 1995.
It was a time when Seattle still had a men’s pro basketball team and two daily newspapers. It was a time when Seattle bands still ruled the recorded-music sales charts (and a time when people still bought recorded music).
And, as I’d mentioned last month, it was a time when the whole World Wide Web thang was new and full of possibilities. Wired magazine’s pundits (a homogenous gang of “Grateful Dead fiscal conservatives”) lauded the dawn of a new golden age for media, the arts, medicine, and business opportunities unfettered by either governments or by the physical laws of planet Earth.
Amid all this hype, many “dot com” startups began.
Many of those ventures burned out in one to five years, having run out of money before they could turn a cool domain name into a viable business model.
There are (or were) websites devoted to chronicling the demises of other websites. Many of those obituary sites are also now defunct.
One of those first-generation dot-coms, however, has continued to live, and to expand in all directions like a wild Northwest blackberry bush.
And it’s done this without turning a real profit for most of its 20 years in existence.
Amazon.com Inc. has a lot of very patient investors. That, and its famous aggressive approach to everything it does (under such internal slogans as “Get Big Fast” and “It’s Always Day One”) turned it into one of the nation’s top 10 “technology” companies.
My readers here in Seattle don’t have to be told what Amazon has done for and/or to the city.
It’s brought thousands of swaggering “Code Ninja” programmer doodz into town (often for just one or two years), who’ve reshaped the local nightlife and bar industries while threatening the longstanding civic image of “Seattle Nice.”
It’s helped to accelerate the hyper-inflation of housing prices and the replacement of so many cool low-rise buildings.
It’s reshaped the Cascade (er, “South Lake Union”) neighborhood with its office buildings, and is doing the same to Belltown.
It’s made what was already one of America’s biggest book-buying burgs into a top center of gravity for book distribution and even publishing.
In the larger world, it’s become both loved and hated, often for the same things.
Along with most tech-centric companies, it’s been chided for its low hiring of non-white and non-male employees.
It’s become a symbol of economic inequality, paying many programmers six-figure salaries while being far less generous to its warehouse staffs.
Along with previous 500-lb. gorillas of bookselling (B. Dalton, Borders, etc.), it’s feared and despised by much of the old NYC publishing elite. Like those companies did before it, Amazon has been accused of setting its terms and expecting publishers to fall into line.
With the Kindle, it finally turned e-book reader devices into a real business. It helped to generate an explosion in online self-publishing, facilitating tens of thousands of author-entrepreneurs (who get nervous every time Amazon changes its terms).
Kindle, and the privacy it affords to its users, also helped turn “women’s erotica” into a major commercial genre.
In just about every other category of e-commerce, it’s instilled fear into competitors who don’t have the luxury of doing business for years without profits.
I shouldn’t describe Amazon as completely without profit.
It’s earning healthy margins on Amazon Web Services (AWS), its computing-services division, providing Internet “cloud” servers for other companies, including Netflix (a rival to Amazon’s own streaming-video venture), Spotify, and Instagram.
AWS’s web-page serving business is so big, and some of its clients are themselves so big, that up to one-third of U.S. Internet traffic at certain times of the day comes from AWS-hosted sites.
Another part of what AWS does is a modern, broadband-enabled version of what Boeing’s Computer Services division or Ross Perot’s old EDS company did—crunch numbers and process data for organizations that need stuff done by big computers, but don’t need to own their own big computers to get them done.
That business is almost certainly here to stay.
As for all the other big and little parts of this huge outfit, it all depends.
It can continue to “Get Big Fast” in new venture after new venture, as long as its shareholders (who include a lot of its own top employees, past and present) remain patient.
If they don’t, or if a raider like Carl Ichan muscles into the scene, Amazon might one day have to sell or drop some of its costlier or newer lines of business, raise prices and “Prime” membership fees, pause some of its ginormous office-building plans, hold back on some new projects, and shed some of its 20,000 staff in the Seattle area (out of some 165,000 worldwide).
And if that happens, you could see a local recession comparable to the 1970 Boeing Bust.
You might claim you’d like to see Amazon’s influence on Seattle wane. But a crash would hurt a lot of people.
Some pseudo-random thoughts about l’Affaire Rachel Dolezal, the just-resigned Spokane NAACP leader who’s claimed at various times to be black, part-black, and Native American, but whose parents claim her to be white (and who have the blonde, blue-eyed childhoood pix to support their claim):
If it weren’t for white people pretending to be black, we’d have no jazz or rock n’ roll or R&B or even hiphop as we know those genres today. American white pop music would still sound like “How Much Is That Doggy in the Window?” British pop music would still sound like “Drink To Me Only With Thine Eyes.”
(We also wouldn’t have sorry minstrel-show acts, macho-baby-boomer blues bands, or fratboy rappers either; but you’ve got to take the bad with the good, right?)
There’s a long-running meme of college-educated white women identifying, or trying to identify, with black women of “lower” castes. It ranges from recent works such as The Help, back to the predominantly white-female audiences for Alice Walker and Toni Morrison. Walker especially depicted Af-Am womanhood as an ultimate embodiment of a specifically feminine wisdom and righteousness.
Could Dolezal, who had Af-Am adopted siblings, have envied their specific “tribal” identity, collective-struggle heritage, etc.? Not for an outsider like me to say.
It can be said that she should have known “being black” involved more than just looks and “soul,” but (as shown gruesomely in recent news items) a continuing legacy on the receiving end of repression, injustice, and brutality. (As Tavis Smiley asks, “Who’d sign up to be black?”)
Dolezal is the second Spokanian to re-invent herself so thoroughly. The first, of course, is Billy Tipton.
Tipton, a small-time jazz pianist and a bio-female who lived as a (hetero) man until his death in 1989, was essentially (in my opinion) a trans who never had reassignment surgery, but who simply tried to create a being and a life for himself and succeeded completely.
Dolezal attempted a similar life-feat, trying to create a present by rewriting her past. Our age of instant information made that ultimately impossible.
There’s nothing wrong, as Smiley’s above-linked essay notes, with being a white person devoted to helping her less race-privileged fellow humans; people who…
…have the courage, conviction and commitment to unapologetically use their white face—and their white voice, hands, feet, head and heart to make America a nation as good as its promise.
…have the courage, conviction and commitment to unapologetically use their white face—and their white voice, hands, feet, head and heart to make America a nation as good as its promise.
The NAACP has (openly) white local and national officers, past and present. More famously, the late Westinghouse and CBS exec Michael H. Jordan (absolutely no relation to the basketball star) was chairman of the United Negro College Fund for a decade.
In the statement announcing her NAACP resignation, Dolezal stated she won’t stop fighting for justice.
Dolezal has been a student, and occasionally a teacher, of Af-Am culture and history. She assuredly knows, both from book-learning and from those in her life, about what black life is really like.
She could have used this knowledge to work at bridging our racial divides.
If she can transcend the unfortunate image of her own “race drag act,” she still can.
Everybody seems to have an opinion or an angle on the tale:
When I took an unplanned, unscheduled blog break last summer, I also neglected maintenance on the web links at the left side of this page.
I’ve gone back to some of them today.
Turns out I’m not the only one who just drifted away from writing on the Web.
Plenty of the links that had been on this page now lead to “404 Not Found” alerts, or to other enterprises altogether.
Then there were the sites that, like mine for much of last year, were neither closed nor updated.
I’ve removed most of them from the link list.
But there are a couple of more ambitious group sites that I wish would come back:
If their reasons for going away are anything like mine were, these sites’ operators simply had other lives, other things to do (or attempt to do). Continuing to send words and/or pictures out into the ether (or the cloud), with little to no compensation or hope of any, just ain’t something some people want to keep doing forever.
In other words, today’s Web 2.0 status quo isn’t just killing most of the “old media” industries.
It’s also killing creativity in its own online “space.”
As Sears’ Seattle store dies (see this blog’s previous entry), another company here in town has led a revival of shopping from home, with a “catalog” running to millions of auto-customized web pages.
But Amazon’s original business, and its most controversial presence, remains in books.
As George Packer recently noted in the New Yorker, Amazon has disrupted, and often infuriated, the champions of traditional publishing, also known as “Book Culture.”
Some of these folks gathered in Seattle in late February/early March for the annual convention of the Association of Writers and Writing Programs (AWP).
AWP’s main public event was a giant book fair on the convention’s final day, featuring hundreds of publishers big and small, for- and non-profit. It’s the one time a year, in a different city each year, when poetry is a business!
And Amazon was there, as a convention co-sponsor and as a vendor, with a book fair table advertising its self-publishing services.
One of the small literary publishers at the fair had a raffle for one of Amazon’s Kindle ebook reader devices. They promoted the raffle with a punching-bag toy, festooned with a photo of Amazon boss Jeff Bezos’ face.
More recently, Mayor Murray sent a formal proposal to UNESCO’s “Creative Cities” program, to become an officially, internationally recognized “City of Literature.”
The city’s formal application included a long original essay by Blueprints of the Afterlife novelist Ryan Boudinot.
The essay lists programs (to be supported partly by local public and private funding) Seattle would implement should it get the UNESCO nod. One of these programs would involve the city buying Hugo House’s building on Capitol Hill as a permanent “literary arts center” (that would also continue to house Hugo House’s programs).
Boudinot’s essay also gushes, in adoring detail, about Seattle and the Northwest’s cultural heritage(s) and its contributions in literature and publishing (especially Fantagraphics’ graphic novels) as well as in music and the visual arts.
And nowhere in the essay’s 7,000-plus words are the words “Amazon” or “Bezos” ever mentioned.
Trying to find words is hard for me, a lot of the time. Today, it’s even harder.
Missy James was a longtime figure in Seattle’s underground literary, pottery, and music circles, and a mainstay of the tight-knit bohemian scene in Seattle’s remote South Park neighborhood. Her “artist’s product” business Fossil Fire, in which she made ceramics that looked just like fine chocolates, has been on the “Friends of MISCmedia” column on this page since ’09.
I’d first met her, bizarrely enough, through a national email list of fans of the author David Foster Wallace. I first met her in person at a local meetup of some of that group’s members. We quickly became good friends, as did most people who met her.
She was a major force in South Park’s art/music/party scene, a “world unto its own” the likes of which Seattle otherwise doesn’t have anymore. She was an occasional guest voice with drag-rocker Gnarlene Hall. She helped organize regular street and yard parties. She was a hockey fan, a cat lover, and a voice against injustice and stupidity.
But mostly she was a Presence. One of light and passion and sass.
So, when she finally learned she’d had a long undiagnosed cancer, she became furious. At the doctors who’d told her it was something else. At the world for thrusting this painful, brutal burden upon her.
But she fought back, for as long as she could (more than three years since her first surgeries), as fully as she could.
Then she went in to Overlake Hospital near Christmas. She went back in late January. She then spent several days at a hospice facility. Then her brother David, who’d flown down from Anchorage, picked her up and took her back to her home. She received visits from neighbors and friends until David announced on Facebook that she couldn’t take any more visitors for the time being.
That was last Saturday. She passed on early Tuesday morning, with a friend holding her hand all the time.
She did not go gentle into that good night. She raged, raged against the dying of the light.
May I be more like her.
'i hate the 49ers' on facebook
(Note: This post’s title is a gag based on a song lyric. Californians never get the joke.)
Twice a year, I get to express out loud an opinion that usually attracts scorn and correctiveness from even my closest friends.
And this week, I get to really say it.
The excuse: The Seahawks’ upcoming battle in the National Football League’s playoff semifinals, against the arch rival 49ers.
The opinion: San Francisco is a land of pompous, arrogant snobs who falsely believe themselves to be the Supreme Species of the Universe.
Especially San Francisco’s “alternative” and “radical” scenes.
That’s a socially forbidden opinion there—and even, often, here.
All my life, I’ve heard people here insisting that Seattle was a “hick town” that needed to become “world class” by religiously copying everything in, from, and about San Francisco. Its restaurants and bars. Its bands. Its fashions. Its municipal political structure. Its architecture. Its media institutions. Its stores. Its strip clubs. Even its street crime.
To these “local boosters,” anything Seattleites created on their own was intrinsically inferior to anything swiped from or “inspired by” cultural dictates from down south. (This attitude was particularly strong during the ’70s and ’80s, when Seattle’s civic establishment was almost completely run by upscale baby boomers.)
Over the years, there’s also been a steady stream of promoters and hucksters from there moving up here, opening “authentic San Francisco style” hoity-toity clubs or boutiques, long on attitude and short on anything really interesting. When these enterprises failed, as they usually did, said hucksters bemoaned us Seattle hicks for failing to appreciate their genius.
To a true San Franciscan, there is only San Francisco, and maybe New York, and just-maybe-maybe Los Angeles. The rest of America is all Bumfuck, Iowa.
“But,” people invariably say, “what about all the bohemian rebels and counterculturists and Establishment-challengers from there?”
They can be even more annoyingly snooty than your basic San Franciscan annoying snoot.
And it’s an American tragedy, the way they’ve helped left-wing politics to get ensnarled with the most anti-populist, square-bashing sentiments, in which one is supposed to love “the people” and hate “the sap masses” at the same time. (I’m talking to you, Mr. Tom Tomorrow and Mr. Jello Biafra.)
I happen to believe progressive/revolutionary politics should be for everybody.
Even meat eaters. Even TV viewers. Even people who don’t drink lattes or listen to public radio.
Otherwise it’s just a worthless pose.
There’s now a book out by one Fred Turner, called From Counterculture to Cyberculture. It traces the twisted path of San Franciscan “liberation” ideology/hype, from the “flower power” wild-oats sowers, through the Whole Earth Catalog gang, to the early microcomputer startups, to Wired magazine’s founders, to the hyper-alpha guys (and too few gals) running today’s dot-com giants.
Turner traces how a particular strain of NoCal “personal freedom” beliefs mutated and metastasized into corporate-Libertarian selfishness.
The Harvard Business Review story about the book carries the telling title, “How Silicon Valley Became the Man.”
Right now in Frisco (an informal, anti-elitist abbreviation I always insist upon using), there’s a loud backlash against dot-com one-percenters taking over the whole city, forcing artists and musicians (and, oh yeah, non-white folks) out, and making annoyances of themselves with their big spending and boorish behavior.
Protesters and pundits forthrightly proclaim that this all runs counter to “The City” and its heritage of rugged individualists, rule breakers, and wild boys.
No. It’s a monster bastard child of that heritage, taken to a parasitical extreme.
So no, Danny Westneat and Knute Berger: I don’t share any “sense of inferiority to San Francisco.”
I treat it as an example of what Seattle should not become.
Back in 2003, after the first round of local dot-com crashes, former Seattle Weekly writer Fred Moody wrote a book called Seattle and the Demons of Ambition.
Moody wrote about instances when the city as a whole, or individual Seattleites, obsessively pursued grandiose schemes for power, money, or civic greatness, only to figuratively crash back down to Earth.
Moody didn’t include the Seattle Monorail Project (1996-2005) in his vignettes. But that failed dream of a better, cheaper, more futuristic urban transit system certainly qualifies as a sky-high dream that collapsed amid broken hearts and balance sheets.
And Dick Falkenbury, the sometime cab driver who helped to launch the project, is a major aspect of this tale. While he’d worked in minor roles on local political campaigns in the past, many saw him as the ultimate outsider.
To the local media, and to many of his supporters, Falkenbury was the civilian tinkerer with a great idea—an idea that would cure gridlock, make car-free living more feasible, and never get stuck in traffic, all without major government subsidies.
He was like Campbell Scott’s character in the Seattle-filmed movie Singles, whose drive for a city-crossing “supertrain” was promptly dismissed by the mayor. Except that Falkenbury’s idea, while snickered at by almost everyone in power, was loved by the people.
With the aid of local rich kid Grant Cogswell and a few plucky volunteers, plus some clever ideas for low-cost signature gathering and campaigning, the Monorail Initiative got onto the ballot—and passed.
Cogswell went on to a failed City Council run, as documented in Phil Campbell’s book Zioncheck for President and Stephen Gyllenhaal’s movie Grassroots. (Later, Cogswell declared Seattle to be unworthy of him and moved to Mexico City.)
Now, Falkenbury’s written, and self-published, his account of the Monorail dream’s life and death.
The book’s title, Rise Above It All, was one of the initiative’s slogans.
Just as the elevated trains were meant to run above snarled streets, the Monorail Project was meant to run above, and apart from, the city bureaucracy and the “infrastructure lobby” of contractors and construction unions.
That things didn’t turn out that way wasn’t just the fault of Falkenbury’s outsider status. But that was a factor. He made enemies. He nurtured grudges, even with allies. Without the skills or clout to manage the ongoing operation of planning and building a transit system, he was forced to watch it taken over by the “experts.”
What came out the other end of that process was, in many ways, just another bloated civic construction proposal, complete with an unworkable financing plan. After four consecutive “yes” votes, city voters finally killed the monorail on a fifth ballot.
But would the system Falkenbury originally envisioned, or something like it. have worked?
Would it have carried 20 million riders or more per year, in auto-piloted trains, on tracks supported just 20 feet above the ground on narrow pillars, with fewer than 100 employees, financed almost completely by fare-box proceeds and station concessions?
In his book, Falkenbury insists it could have, and still could.
But he doesn’t make a convincing case.
For one thing, he could have really used an editor.
He regularly misspells the names of even major players in his story, such as City Councilmember Nick Licata.
He makes the sort of wrong-real-word errors that Microsoft Word’s spell checker can’t find, such as when he mentions “rewarding a contract” instead of “awarding” it.
He rambles on about his personal distaste for several people, including ostensible allies such as Peter Sherwin (whose second monorail initiative kept the dream alive after the city council first tried to kill it).
And he defends the monorail plan as he’d originally envisioned it, without providing a lot of specific evidence that the engineers and planners and politicians were all wrong and he was right.
But he still could be.
If Falkenbury had been a more effective schmoozer and networker; if he’d gotten more politicians on his side; if he’d sold his plan as a supplement, not a competitor, to the tri-county Sound Transit organization; if he’d convinced ST to at least consider switching from light-rail to monorail technologies; if he’d been able to keep a tighter eye on the planning and money people, or had more allies who could; then, just maybe, we might have been riding in the sky from Crown Hill to the West Seattle Junction by now.
(Cross-posted with City Living Seattle.)
Did the ol’ National Novel Writing Month thang again this year. Fifty thousand words in 30 days. My work, tentatively titled For One Night Only, will need a lot of work before I can show it to you all.
Also, my hosting bill is due. $120 that I haven’t got. Should I continue with the site as it is, or move it to some lesser-but-free service?
He is angry because Salman Rushdie uses Twitter, and nowadays people can buy books on the Internet, and the Home Depot, and he had to go to Germany one time, and also some women exist who have not had sex with him.
During our three-week-plus blogging absence, one of the events we failed to note was the demise of one of the unsung pop-culture greats, Samuel W. Petrucci. A logo and packaging designer, he worked on everything from the Charleston Chew candy wrapper to a Lassie lunch box. But he’s best known for the logo and box art on the original G.I. Joe dolls, often using himself as a model for Joe’s face. His daughter Lisa Petrucci is a prominent local “pop surrealist” painter and co-owner of Something Weird Video.