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RECENTLY IN THE ‘FUTURE OF NEWS’
April 23rd, 2012 by Clark Humphrey

The Guardian parsed the NY Times‘ latest financial numbers. Some of its conclusions:

  • The NYT’s online paywall seems to be working at attracting paying readers. But what works for the NYT, with its strong national brand and its loyal national audience, might not work for local papers (including the NYT Co.’s Boston Globe).
  • Online ad revenue for news sites may be plateauing or even shrinking. So much for the notion, often heard among “future of news” web gurus, that all you have to do is hustle like hell for page views and social-media tie-ins, and ad revenue will automatically follow.

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