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original mac screen fonts, from folklore.org
There’s a battle going on in the e-book field, one of the few media businesses that’s truly booming these days.
At stake: what these non-thing purchases will cost you.
In one corner: Amazon. The Seattle e-commerce king and Kindle e-book machine seller wants to set its own e-book prices (with most mass-market titles at $9.99), no matter what publishers want.
(Amazon also wants to eliminate the “hardcover window,” the early months of publication in which only the high-priced deluxe version of a book can be bought. Specifically, Amazon wants to sell e-books of a title the same week as that title’s dead-tree version first comes out.)
In the other corner: Five of America’s six biggest publishers (HarperCollins, Hachette, Macmillan, Penguin, Simon & Schuster), plus Apple (in a third corner?). The publishers have publicly proposed a different pricing structure, which they call “the agency model.” Under this scheme, publishers would set e-book retail prices. The e-book selling sites (Apple, Amazon, B&N, Kobo, etc.) would keep a 30 percent margin from this price.
Early last year, Macmillan threatened to withhold its titles from Amazon’s Kindle e-book platform until Amazon capitulated to the “agency model,” which it did; but only after Amazon threatened to withhold selling Macmillan’s physical books from the main Amazon site.
Now, a Seattle law firm has filed a class action suit in a California U.S. District Court. The suit alleges the five publishing giants and Apple have conspired to drive up e-book prices. The law firm names two individual consumers, in California and Mississippi, as the case’s official plaintiffs.
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With all this going on, William Skidelsky at the Guardian asks what’s the “true price” of a book as a written and edited document, rather than as a physical object.
Skidelsky quotes ex-Billboard editor Robert Levine, who’s written a forthcoming tract entitled Free Ride: How Digital Parasites are Destroying the Culture Business, and How the Culture Business Can Fight Back. Levine, as you’d guess, takes the side of the intellectual-property industry, including the book publishers.
Levine (as quoted by Skidelsky) states that it only costs $3.50 to “print and distribute” a hardcover book.
Thus, the argument goes, e-books should be just that much cheaper than physical books, no more.
However, it’s not that simple.
First of all, the whole pricing structure of physical books is about the design, manufacture, shipping, warehousing, and retailing of the object; including big margins to the retailers and wholesalers (who still sometimes have trouble keeping afloat). When all that’s reduced to the storage of some megabytes on a server, that whole pricing model goes away.
And much of the publisher’s share of a book’s price includes an allowance for the industry’s tremendous physical waste. If a copy shipped to a bookstore doesn’t sell, it gets sent back. All those copies are either re-shipped at clearance prices (more likely for coffee-table picture books) or destroyed. With e-books, none of that happens.
You will note that, aside from Levine, we haven’t mentioned authors.
What would an e-book pricing structure look like if it were based on the people who actually make what’s being bought?
Take the current royalties for a book’s authors and illustrators.
Then at least double them.
Not only do the creators deserve it, but such a step would acknowledge that, since e-books are cheaper to get out, there will be more titles out there scrambling for readers’ bucks, and hence each individual title might not sell as much.
Then add in a budget item for the work-for-hire participants in a book’s making—the editors and designers and cover artists and licensors of agency photographs. Again, they’d be higher than for traditional paper books, to make up for lower expected total sales.
There’s still a role in the e-book realm for what we call “publishers.” They put up the money. They arrange promotion and advertising. They put authors, artists, and editors together. In many cases, they organize the transmutation of a vague idea into a saleable product.
Once these parties all have their pieces of the pie set into a fixed wholesale price, e-book sellers could charge as much or as little as they think they can get away with.
That’s one potential e-book pricing model. There are others.
One is that of Take Control Books, for which I’ve worked in the past. They sell their e-books directly on their own site. Half the retail take, minus a cut for the company’s e-commerce provider, goes directly to the authors. (Take Control sells its e-books as .pdf files, which can be transferred with greater or lesser ease to all e-book reading devices.)
Another is self publishing, that past and present refuge of the artiste with no perceived commercial potential. Only in the e-book age, some authors are actually succeeding this way.
Earlier this year, bestselling thriller writer Barry Eisler said he was walking out of his “handshake deal” with St. Martin’s Press. For the time being, all books written by Eisler will be published by Eisler.
Of course, Eisler has an established “brand” for his works; much like Radiohead had when they released a download-only album. And Eisler has experience in the Silicon Valley startup world.
A more realistic role model would be that of Amanda Hocking. She’s young. She’s photogenic. She writes in a popular commercial-fiction genre. She’s sold a million e-books without a corporate backer (she’s got one now, though).
The business side of book publishing, as I’ve carped here for years, has been a moribund, tradition-obsessed infrastructure of waste and lost opportunity.
E-books represent the biggest chance in decades (since the rise of the big-book bookstore chains) to fix this.
Let’s not blow it.
(Thanx and a hat tip to Michael Jacobs for suggesting added angles to this story.)
2005 fremont solstice parade goers at the lenin statue
Boredom should not be abused, exploited, ignored, sneered at, rejected or talked down to as a product of laziness or of an idle, uninventive and boring mind. It’s there to help, and its advice should be welcomed and acted upon.
from thelmagazine.com
There’s bad news today for the book snobs out there.
(You know, the droning turned-up-nose guys who love to whine that Nobody Reads Anymore, except of course for themselves and their own pure little subculture.)
Turns out, according to a study co-sponsored by two industry groups, book sales are actually up over the past three years!
Yes, even during this current economic blah-blah-blah!
Ebook sales have particularly exploded.
But regular dead-tree volumes are also up; except for mass market paperbacks (perhaps the most vulnerable category to the ebook revolution).
Adult fiction sales rose 8.8 percent from early ’08 to late ’10. Also doing well, according to the NYT story about the study: “Juvenile books, which include the current young-adult craze for paranormal and dystopian fiction….” (Good news for people who love bad news, to quote a Modest Mouse CD.)
Oh, as for that other commercial communications medium? You know, the medium that the book snobs call their sworn enemy?
The AP headline says it all: “Pay TV industry loses record number of subscribers.”
Has the above inspired you to get with the program, hop on the bandwagon, follow the fad, and start buying some more books for your very own?
I have a great little starter number, just for you.
from boobsdontworkthatway.tumblr.com
first 'weekly' cover, 1976, from historylink.org
The late investor and arts patron Bagley Wright lived just long enough to see one of the local institutions he jump-started, Seattle Weekly, descend from troubled to pathetic.
First, the paper got caught up, through no fault of its own, in the PR campaign against its parent company Village Voice Media and VVM’s online escort-ad site Backpage.com. Mayor McGinn has ordered the city to not advertise in the Weekly until VVM closes Backpage.
Second, and this is something local management’s responsible for, was a cover story about an S&M practitioner accused of turning a consensual encounter with a streetwalker into a non-consensual violent assault. Feminist blogger Cara Kulwicki has called the story’s writer and SW’s editors “rape apologists,” citing the author’s speculating that the event might have simply been “a bondage session gone haywire.”
Now, they’ve put out a cover piece about local true-crime author Ann Rule. The article’s writer (who’d never written for the Weekly before) claimed Rule had written lies and/or conducted sloppy research about an Oregon woman convicted of murder, in Rule’s 2003 book Heart Full of Lies. The issue was published before SW editors figured out the article had been written by the convicted woman’s boyfriend.
Setting aside the matter of Backpage, over which the SW staff has no power, the once solidly establishment Weekly is drowning in sensationalism. Maybe it should swim back toward safer areas like politics (oops, VVM cut way back on the Weekly’s formerly formidable news staff) or arts coverage (oops, ditto).
pittsburgh post-gazette illo by anita dufalla, 2009
It’s a shame so many modern-day folk only know Roald Dahl as a “children’s writer.” He was more of a gruesome fabulist, some of whose stories were marketed as children’s fare.
Even the most famous screen version of his darker side, the once ubiquitously-rerun UK TV series Tales of the Unexpected, isn’t widely associated with Dahl. He hosted the show’s first two seasons, which mostly were adapted from his prose. After he quit the show, it continued another seven seasons without him. The show became noticeably lighter in tone as it evolved further away from Dahl’s conceptions.
But for straight-no-chaser Dahl misanthropy, though, there’s no better visual source than ‘Way Out. (Yes, it was spelled that way.)
It was one of the last prime time anthology shows made in New York. It was produced by David Susskind. Dahl introduced the episodes and wrote only the first, an adaptation of his own story William and Mary. But they all display a devilish cruelty.
Of the 14 episodes produced in 1961, five have made it onto the collectors’ circuit, and from there to YouTube. Those can all be found at this link.
Most of them have no sympathetic or even likable characters. There are no Rod Serling moral lessons, and no Alfred Hitchcock ironic twists. It’s all morbid and deadly.
Which, of course, made it a commercial flop.
And so much fun.
You can tell you’re not in Serling-land right at the opening logo sequence. It’s a series of human hands, reaching up in futility from the ground (buried alive?).
There is no purpose in “reading” The Great Gatsby unless you actually read it. Fitzgerald’s novel is not about a story. It is about how the story is told. Its poetry, its message, its evocation of Gatsby’s lost American dream, is expressed in Fitzgerald’s style–in the precise words he chose to write what some consider the great American novel. Unless you have read them, you have not read the book at all. You have been imprisoned in an educational system that cheats and insults you by inflicting a barbaric dumbing-down process.
If you are a maker of things, a disseminator of knowledge, or anyone who contributes to the collective intellectual output of human beings, do not accept the notion that your work is less significant than a house, a chair, a piece of electronic equipment, or a rock. Do not allow yourself to be labeled as a mere “content creator.†Have more dignity than that.
(in no particular order):